Which of the following characteristics of a social system could result in the slowing of an innovation's diffusion?

Which of the following characteristics of a social system could result in the slowing of an innovation's diffusion? a. a high degree of modernity b....

Among factors that influence resistance, adoption, and diffusion, ____ refers to the extent to which the innovation follows established guidelines for what seems appropriate in the category.

Among factors that influence resistance, adoption, and diffusion, ____ refers to the extent to which the innovation follows established guidelines for...

____ has (have) two dimensions: observability and social value.

____ has (have) two dimensions: observability and social value. a. Social relevance b. Fungability c. Periodicity d. Hierarchical effects e. Sociality Answer:...

Warmth of food is associated with freshness in Chinese culture. In this culture, a marketer of cold pizza would face difficulties because of problems due to the lack of

Warmth of food is associated with freshness in Chinese culture. In this culture, a marketer of cold pizza would face difficulties because of problems...

All of the following are characteristics of the innovation that will affect adoption and diffusion except

All of the following are characteristics of the innovation that will affect adoption and diffusion except a. attributes that affect performance...

A ____ is a successful innovation with a lengthy product life cycle.

A ____ is a successful innovation with a lengthy product life cycle. a. blip b. flash c. spat d. fashion e. classic Answer:...

In the 1970s, everybody owned a novelty called a Pet Rock. The sales of this product rapidly grew and just as rapidly fell. In terms of the Product Life Cycle, the Pet Rock was a(n)

In the 1970s, everybody owned a novelty called a Pet Rock. The sales of this product rapidly grew and just as rapidly fell. In terms of the Product...

A ____ is an innovation with a very short product life cycle.

A ____ is an innovation with a very short product life cycle. a. blip b. flash c. fad d. fashion e. classic Answer: ...

Some products like film projectors and black-and-white televisions are in the ____ stage of the product life cycle.

Some products like film projectors and black-and-white televisions are in the ____ stage of the product life cycle. a. growth b. decline c. introduction d....

The product life cycle measures

The product life cycle measures a. sales of the product over time. b. time. c. percentage of sales volume. d. rate of adoption. e. the total number...

The ____ proposes that products initially go through a period of introduction, followed by relatively rapid growth as more competitors enter the market and consumer acceptance of the product increases. As competition increases, weaker competitors drop out of the market and product sales tend to stabilize. Later, sales decline.

The ____ proposes that products initially go through a period of introduction, followed by relatively rapid growth as more competitors enter the market...

A successful innovation that has a moderately long and potentially cyclical product life cycle is known as a

A successful innovation that has a moderately long and potentially cyclical product life cycle is known as a a. fashion. b. fad. c. prototype. d....

The ____ diffusion curve starts out more quickly, with a large percentage of the market purchasing as soon as possible.

The ____ diffusion curve starts out more quickly, with a large percentage of the market purchasing as soon as possible. a. inverted-U-shaped b. S-shaped c....

The diffusion curves reflect the

The diffusion curves reflect the a. time period under analysis. b. total sales in dollars. c. total sales volume. d. percentage of the population...

The diffusion of microwave ovens was very slow. Then, diffusion increased dramatically as consumers became more aware and knowledgeable of microwave technology and as more products compatible with microwave technology came onto the market. The diffusion pattern for this product is

The diffusion of microwave ovens was very slow. Then, diffusion increased dramatically as consumers became more aware and knowledgeable of microwave...

With an S-shaped diffusion curve, products

With an S-shaped diffusion curve, products a. spread through the market relatively rapidly at first but then slow down. b. first spread through the...

Diffusion

Diffusion a. reflects the behavior of groups of consumers within the market. b. assesses the attitudes of individual consumers within the market. c....

Innovators tend to have all of the following characteristics except they

Innovators tend to have all of the following characteristics except they a. have a great deal of social influence beyond their immediate groups. b....

Mormons are prohibited from consuming liquor, tobacco, and caffeine. Orthodox Jews do not eat pork or seafood, and all meat and poultry they eat must be certified as kosher. These are best thought of as examples of

Mormons are prohibited from consuming liquor, tobacco, and caffeine. Orthodox Jews do not eat pork or seafood, and all meat and poultry they eat must...

Multicultural marketing is a strategy to

Multicultural marketing is a strategy to a. appeal to a variety of cultures at the same time. b. target each subculture with a different marketing...

At 5 percent of the U.S. population, ____ are the third largest minority group in the United States.

At 5 percent of the U.S. population, ____ are the third largest minority group in the United States. a. Hispanic Americans b. African Americans c. Americans...

Regarding advertising, African American consumers are

Regarding advertising, African American consumers are a. less likely to trust a spokesperson from their own ethnic group in an advertisement. b. more...

Joshua's tool and die company put a lot of effort into understanding the Asian American subcultures in the United States. He produced advertising in several languages and hired salespeople with ties in the community. Through these efforts, sales went up yearly. This is an example of the

Joshua's tool and die company put a lot of effort into understanding the Asian American subcultures in the United States. He produced advertising in...

Major companies such as Procter & Gamble, Polaroid, and Chrysler have all increased their budgets for Hispanic ad campaigns. Such advertising is particularly important because Hispanics

Major companies such as Procter & Gamble, Polaroid, and Chrysler have all increased their budgets for Hispanic ad campaigns. Such advertising is...

Since Hispanics are concentrated in urban areas and share a common language, they

Since Hispanics are concentrated in urban areas and share a common language, they a. have more homogenous characteristics than the rest of the population. b. have...

General Mills recently introduced a new cereal called Bunuelitos specifically for Hispanic consumers. This is best thought of as an example of

General Mills recently introduced a new cereal called Bunuelitos specifically for Hispanic consumers. This is best thought of as an example of a. marketing...

Consumers who have a high level of intensity of ethnic identification are more likely to

Consumers who have a high level of intensity of ethnic identification are more likely to a. be variety seekers. b. exhibit the consumption patterns...

Important cultural influences on consumption patterns are the consumer's level of acculturation and

Important cultural influences on consumption patterns are the consumer's level of acculturation and a. intensity of ethnic identification. b. level...

One defining characteristic of Hispanics in the United States is

One defining characteristic of Hispanics in the United States is a. a strong orientation toward the family. b. an aging population. c. slow population...

___ Hispanic Americans speak mostly Spanish.

____ Hispanic Americans speak mostly Spanish. a. Southern b. Acculturated c. Bicultural d. Traditional e. European Answer:...

___ Hispanic Americans are those who can function in either English or Spanish.

___ Hispanic Americans are those who can function in either English or Spanish. a. Southern b. Acculturated c. Bicultural d. Traditional e. European Answer:...

Acculturated Hispanic Americans are those who

Acculturated Hispanic Americans are those who a. speak mostly Spanish but have adopted some regional U.S. customs. b. speak mostly English and have...

All of the following could be considered major clusters of Hispanic American population except

All of the following could be considered major clusters of Hispanic American population except a. Creoles living in southern Louisiana. b. Mexican...

At the present, the majority of the U.S. population can trace its ancestry back to

At the present, the majority of the U.S. population can trace its ancestry back to a. Oceana. b. Africa. c. Europe. d. Latin America. e. Asia. Answer:...

Through a process called ____, members of a subculture must learn to adapt to the host culture.

Through a process called ____, members of a subculture must learn to adapt to the host culture. a. acculturation b. transmogrification c. transmutation d. cultural...

In marketing Pampers disposable diapers, Procter & Gamble developed different versions of a TV ad to account for variations in language and accent in different regions of the German-speaking world. This is an example of marketers appealing to

In marketing Pampers disposable diapers, Procter & Gamble developed different versions of a TV ad to account for variations in language and accent...

In Thailand, northern consumers, particularly near the Cambodian and Burmese borders, differ in their food preferences from consumers who live in the central plains, including Bangkok, and those in the southern regions on the seacoast. This is best thought of as an example of how

In Thailand, northern consumers, particularly near the Cambodian and Burmese borders, differ in their food preferences from consumers who live in the...

In Northern China, the standard food is noodles; in Southern China, it is rice; in Western China, it is bread and lamb. This is an example of differences in consumer behavior

In Northern China, the standard food is noodles; in Southern China, it is rice; in Western China, it is bread and lamb. This is an example of differences...

Drinking alcohol and smoking are not allowed in strict Muslim countries. This is an example of how

Drinking alcohol and smoking are not allowed in strict Muslim countries. This is an example of how a. countries forbid certain types of products. b. tastes...

Asian American consumers are more likely to ____ when shopping than the general population.

Asian American consumers are more likely to ____ when shopping than the general population. a. patronize discount stores b. check products and prices...

Which of the following is not a characteristic of African American consumers?

Which of the following is not a characteristic of African American consumers? a. They are a large and diverse group. b. They have more single-parent...

Anheuser-Busch uses Hispanic actors, as well as both Spanish and English language in its ads that are targeting Hispanic consumers. This is an example of a company using ____ to appeal to a target market.

Anheuser-Busch uses Hispanic actors, as well as both Spanish and English language in its ads that are targeting Hispanic consumers. This is an example...

In Kodak magazine ads, pictures of children of many different ethnic groups and cultural backgrounds are shown posing together. This is an example of

In Kodak magazine ads, pictures of children of many different ethnic groups and cultural backgrounds are shown posing together. This is an example of a. acculturation...

Miller found it necessary to position the "Lite" in Miller Lite beer as meaning "less filling" not "diet." The former was seen as appropriate for men, whereas the latter connotation made the beer appear more feminine. Miller was grappling with

Miller found it necessary to position the "Lite" in Miller Lite beer as meaning "less filling" not "diet." The former was seen as appropriate for men,...

A company can use various pricing, distribution, and product strategies to maintain a product's status image. This is an example of ____ in establishing the emblematic function of products.

A company can use various pricing, distribution, and product strategies to maintain a product's status image. This is an example of ____ in establishing...

All of the following could be rituals symbolizing reference group membership except

All of the following could be rituals symbolizing reference group membership except a. a night out with friends that spontaneously occurred. b. attendance...

Activities such as college fraternity hazing or a debutante ball can best be thought of as ____ that serve as public confirmation that one has become a member of a group.

Activities such as college fraternity hazing or a debutante ball can best be thought of as ____ that serve as public confirmation that one has become...

For groups, rituals can serve as all of the following except

For groups, rituals can serve as all of the following except a. reaffirmation of membership. b. public confirmation that one has become a member. c. to...

Clothing worn by students at high schools, such as varsity jackets, special hats or particular colors

Clothing worn by students at high schools, such as varsity jackets, special hats or particular colors a. are gender emblems. b. designate culture. c. are...

Reference group emblems are consumption items that serve

Reference group emblems are consumption items that serve a. cognitive needs for information. b. to fulfill hedonic needs. c. affective needs for...

Studded collars, fluorescent hair color, and Mohawk haircuts are consumption symbols of punks. These are best thought of as examples of

Studded collars, fluorescent hair color, and Mohawk haircuts are consumption symbols of punks. These are best thought of as examples of a. geographic...

Regarding food, research shows that ____ reflects its appropriateness for men and women.

Regarding food, research shows that ____ reflects its appropriateness for men and women. a. its ethnicity b. the way it is eaten c. its price d. the...

Uniforms in public schools are a way of ____ social class emblems.

Uniforms in public schools are a way of ____ social class emblems. a. removing b. emphasizing c. changing d. redirecting e. increasing the salience...

Dresses, skirts, and lipstick have traditionally been associated with women. These are best considered to be

Dresses, skirts, and lipstick have traditionally been associated with women. These are best considered to be a. geographic emblems. b. ethnic emblems. c. reference...

Dresses are associated with women; surfboards are associated with young people from California and Australia; clerical collars are associated with priests. These symbols serve as

Dresses are associated with women; surfboards are associated with young people from California and Australia; clerical collars are associated with priests....

We tend to associate hamburgers, diners, and truck stops with lower social status groups. These are examples of what are best known as

We tend to associate hamburgers, diners, and truck stops with lower social status groups. These are examples of what are best known as a. geographic...

We express our ethnic identification not only by the type of food we eat but also when we eat it. In the United States, dinner is typically eaten at about 6:00 in the evening, but in countries such as Spain and Italy, it is typically eaten

We express our ethnic identification not only by the type of food we eat but also when we eat it. In the United States, dinner is typically eaten at...

Foods such as chicken mole can serve as a(n)

Foods such as chicken mole can serve as a(n) a. gender emblem. b. symbol of ethnic identity. c. hedonic consumption symbol. d. functional possession. e. attribute-based...

BMWs and Mercedes-Benzes symbolize status in Thailand, just as they do in the United States. Such products are

BMWs and Mercedes-Benzes symbolize status in Thailand, just as they do in the United States. Such products are a. utilitarian functions. b. brand...

The preppy clothing style symbolizes identification with New England. Brightly colored, loose-fitting clothing symbolizes identification with sunnier regions of the country. In these cases, clothing serves as a

The preppy clothing style symbolizes identification with New England. Brightly colored, loose-fitting clothing symbolizes identification with sunnier...

Just by looking at someone and his or her possessions, we should be able to tell whether that person is a member of the categories of men, Mexican American, upper-middle class, or youth. Thus, these possessions are used to

Just by looking at someone and his or her possessions, we should be able to tell whether that person is a member of the categories of men, Mexican American,...

The meaning of products derived from the culture can be used to communicate something about the various groups to which the consumer belongs. In other words, they serve as a(n)

The meaning of products derived from the culture can be used to communicate something about the various groups to which the consumer belongs. In other...

As emblems, consumers use products to

As emblems, consumers use products to a. satisfy functional needs. b. satisfy hedonic needs. c. communicate with the groups to which they belong. d. search...

Although Gayathri has lived in the United States for many years, she still wears a sari from her native land of India for special occasions. This is an example of a(n)

Although Gayathri has lived in the United States for many years, she still wears a sari from her native land of India for special occasions. This is...

The meaning of consumption symbols can stem from either the individual or

The meaning of consumption symbols can stem from either the individual or a. the culture. b. other symbols. c. other products. d. iconic memory. e. totemism....

Marketers and ad agencies match products with groups through target marketing. They communicate the relationship between the brand and the characteristics of target consumers. This is an example of cultural meaning that gets

Marketers and ad agencies match products with groups through target marketing. They communicate the relationship between the brand and the characteristics...

By associating product characteristics with cultural principles and categories,

By associating product characteristics with cultural principles and categories, a. old meaning gets associated with the product in a recycling affect...

___ offerings and consumption practices stem directly from both the culture and the individual.

___ offerings and consumption practices stem directly from both the culture and the individual. a. The quality of b. The meaning associated with c. The...

When the purpose of acquisition, usage, or disposal of an offering is ____, these offerings have symbolic value.

When the purpose of acquisition, usage, or disposal of an offering is ____, these offerings have symbolic value. a. to say something about who we...

For the connectedness function, product use defines the consumer as a group member and the product meaning derives from the

For the connectedness function, product use defines the consumer as a group member and the product meaning derives from the a. individual. b. culture. c. group. d. emblem. e. expressiveness...

Cultural principles

Cultural principles a. give guidance as to how culture is created. b. are guidelines in certain societies about food products that are based on...

Kimberly likes a particular mountain town because it reminds her of good times she had there with her family. This town has a(n) ____ meaning for her.

Kimberly likes a particular mountain town because it reminds her of good times she had there with her family. This town has a(n) ____ meaning for her. a. hedonic b. cultural...

The ____ associated with the category known as work time dictate that it is more structured, organized, and precise than leisure time.

The ____ associated with the category known as work time dictate that it is more structured, organized, and precise than leisure time. a. associations b. attitudes c. cultural...

The natural grouping of objects that reflect our culture is (are) known as

The natural grouping of objects that reflect our culture is (are) known as a. schemas. b. motivational groupings. c. cultural categories. d. cultural...

Some occasions are festive while others are more somber. The clothing worn during these occasions mirrors these moods. The way we behave and the clothes we wear during these occasions are defined by the ____ of the occasion.

Some occasions are festive while others are more somber. The clothing worn during these occasions mirrors these moods. The way we behave and the clothes...

While some studies have shown innovators to be less dogmatic than others, most research on the relationship between ____ reveals that they are not strongly related.

While some studies have shown innovators to be less dogmatic than others, most research on the relationship between ____ reveals that they are not strongly...

Innovators have been found to differ from others in how they make decisions. They

Innovators have been found to differ from others in how they make decisions. They a. carefully plan. b. deliberate for a long time. c. do less planning...

Innovators

Innovators a. have little social influence. b. tend to be opinion leaders. c. tend to be followers. d. have a need for the instruction of others. e....

By virtue of their experience with the innovation, innovators may

By virtue of their experience with the innovation, innovators may a. have a greater degree of resistance to the innovation. b. be slower to adopt...

Because innovators adopt innovations independent of the opinions of other people, they

Because innovators adopt innovations independent of the opinions of other people, they a. will be easily influenced by their reference group. b....

Some researchers claim that innovators are those who

Some researchers claim that innovators are those who a. are low in need for cognition. b. adopt innovations according to the low-effort hierarchy...

Some have criticized the five-category scheme of adopter groups because it assumes that

Some have criticized the five-category scheme of adopter groups because it assumes that a. people are rational individuals. b. there are the same...

If an innovation is to spread through the market, it

If an innovation is to spread through the market, it a. must appeal to each of the adopter groups. b. only needs to appeal to innovators. c. only...

____ in adopting innovations have been characterized as deliberate.

____ in adopting innovations have been characterized as deliberate. a. Early refusers b. Innovators c. Early adopters d. The late majority e. The...

____ of innovations have been characterized as skeptical.

____ of innovations have been characterized as skeptical. a. Early refusers b. Innovators c. Early adopters d. The late majority e. The early majority Answer:...

____ of innovations have been characterized as respectable.

____ of innovations have been characterized as respectable. a. Early refusers b. Innovators c. Early adopters d. The late majority e. The early majority Answer:...

Innovators are

Innovators are a. early refusers. b. the smallest group of innovation adopters. c. laggards. d. skeptical. e. the late majority. Answer:...

All of the following are adopter groups except

All of the following are adopter groups except a. early refusers. b. innovators. c. laggards. d. early adopters. e. the late majority. Answer:...

If the adoption process is a low-effort one, it is best for marketers to

If the adoption process is a low-effort one, it is best for marketers to a. use an information-intensive approach. b. give consumers written information. c....

With low-effort hierarchy of effects, attitudes are based on

With low-effort hierarchy of effects, attitudes are based on a. careful thought. b. advertising. c. trial experience. d. a lot of information. e....

Low-effort hierarchy of effects occurs when the new product

Low-effort hierarchy of effects occurs when the new product a. is high priced but less interesting to the consumer. b. involves less risk, and fewer...

Upon finding out about the new type of toddler toy, Ying looked up a review in a magazine, asked several friends, and thought carefully about it before making up her mind. This is an example of

Upon finding out about the new type of toddler toy, Ying looked up a review in a magazine, asked several friends, and thought carefully about it before...

Resistance is

Resistance is a. a part of adoption. b. closely related to adoption. c. the last stage of adoption. d. the second stage of adoption. e. a concept...

Resistance refers to

Resistance refers to a. the degree of consumer anger over dangerous products. b. the degree of consumer anger over pornographic materials. c. the...

Mark just refused to buy a personal computer. He continued to refuse even when his boss pressured him to buy a computer on which to work from home. This is best thought of as

Mark just refused to buy a personal computer. He continued to refuse even when his boss pressured him to buy a computer on which to work from home....

A new trend for sorority girls on some U.S. college campuses is to tattoo their ankles. Previously tattoos were considered to be a sign of masculinity. Therefore this practice could be considered a(n) ____ innovation.

A new trend for sorority girls on some U.S. college campuses is to tattoo their ankles. Previously tattoos were considered to be a sign of masculinity....

All of the following issues regarding a particular innovation might be of great interest to marketers except

All of the following issues regarding a particular innovation might be of great interest to marketers except a. whether consumers will adopt the...

Because the success of new offerings is so important to companies, marketers are often interested in understanding how consumers choose to buy an innovation. This process is known as

Because the success of new offerings is so important to companies, marketers are often interested in understanding how consumers choose to buy an innovation....

Breadth of an innovation refers to

Breadth of an innovation refers to a. the number of different ideas that went into the invention of the new product. b. the rate of continuity. c....

Horned- and wire-rimmed glasses were perceived as old-fashioned until they became associated with intellectualism in the 1980s. This does not show that the product is new, but rather the ____ is (are) new.

Horned- and wire-rimmed glasses were perceived as old-fashioned until they became associated with intellectualism in the 1980s. This does not show that...

New styles of clothing that convey membership in a particular ethnic, age, or gender group may be regarded as ____ innovations.

New styles of clothing that convey membership in a particular ethnic, age, or gender group may be regarded as ____ innovations. a. functional b....

Symbolic innovations are products, services, attributes, or ideas that

Symbolic innovations are products, services, attributes, or ideas that a. offer benefits in product performance over existing alternatives. b. appeal...

New forms of dance, new types of music, new clothing styles, and new types of food would all qualify as ____ innovations.

New forms of dance, new types of music, new clothing styles, and new types of food would all qualify as ____ innovations. a. functional b. aesthetic c....

Hedonic innovations are new products, services, or ideas that

Hedonic innovations are new products, services, or ideas that a. offer benefits in product performance over existing alternatives. b. appeal to our...

Hybrid vehicles are more fuel-efficient and better for the environment than traditional gasoline-powered cars. Hybrid vehicles are an example of a(n) ____ innovation.

Hybrid vehicles are more fuel-efficient and better for the environment than traditional gasoline-powered cars. Hybrid vehicles are an example of a(n)...

The notebook computer offers the benefit of portability that desktop computers do not. This is best classified as a(n) ____ innovation.

The notebook computer offers the benefit of portability that desktop computers do not. This is best classified as a(n) ____ innovation. a. functional b....

____ innovations are those that offer benefits in product performance over existing alternatives.

____ innovations are those that offer benefits in product performance over existing alternatives. a. Functional b. Feature c. Symbolic d. Hedonic e....

Sales of personal computers have led to the creation and sales of other products such as floppy disks, modems, and DVD drives. This is an example of how ____ often spawn(s) peripheral products and associated innovations.

Sales of personal computers have led to the creation and sales of other products such as floppy disks, modems, and DVD drives. This is an example of...

When they were invented, airplanes fundamentally affected how, when, and where consumers traveled. At the time they were invented, they were regarded as a

When they were invented, airplanes fundamentally affected how, when, and where consumers traveled. At the time they were invented, they were regarded...

A discontinuous innovation is defined as a product that

A discontinuous innovation is defined as a product that a. cannibalizes other products. b. disrupts consumers' lives. c. disrupts a firm's marketing...

E-mail is a ____ because it changes the way we sent documents to other people, which is a pronounced effect on consumption practices that were previously used.

E-mail is a ____ because it changes the way we sent documents to other people, which is a pronounced effect on consumption practices that were previously...

A dynamically continuous innovation has

A dynamically continuous innovation has a. new affective tags attached in consumers' minds. b. a limited effect on existing consumption patterns. c....

3M has introduced a new sponge that has an antimicrobial polymer designed to kill bacteria and germs and reduce the odors associated with wet sponges. This is best thought of as an example of a

3M has introduced a new sponge that has an antimicrobial polymer designed to kill bacteria and germs and reduce the odors associated with wet sponges....

A continuous innovation is one that has

A continuous innovation is one that has a. new affective tags attached in consumers' minds. b. a limited effect on existing consumption patterns. c....

Most new products are ____ innovations.

Most new products are ____ innovations. a. continuous b. dynamically continuous c. discontinuous d. dynamic e. dynamically discontinuous Answer:...

Services such as home shopping and direct mail are innovations primarily because they involve

Services such as home shopping and direct mail are innovations primarily because they involve a. new marketing communications pitches. b. new brand...

Marketers classify innovations in three main ways: (1) the degree of novelty, (2) the type of benefits offered, and (3) the

Marketers classify innovations in three main ways: (1) the degree of novelty, (2) the type of benefits offered, and (3) the a. styles available. b....

Products like TVs and VCRs may be seen as new to consumers in Third World countries even though we regard them as established products. These products are innovations in Third World countries now because they

Products like TVs and VCRs may be seen as new to consumers in Third World countries even though we regard them as established products. These products...

A calculator with a special chip that allows faster calculations is an innovation

A calculator with a special chip that allows faster calculations is an innovation a. only if it processes a certain degree faster than the previous...

All of the following could make a product or service an innovation except if it

All of the following could make a product or service an innovation except if it a. involves only new marketing communications pitches. b. is new...

Something that is old can also be considered an innovation if it

Something that is old can also be considered an innovation if it a. is especially appealing for nostalgia. b. is especially appealing because it...

Social marketers have been active in persuading consumers to adopt energy conservation, smoke-free workplaces, and abstinence from drugs. These are best thought of as ____ innovations.

Social marketers have been active in persuading consumers to adopt energy conservation, smoke-free workplaces, and abstinence from drugs. These are...

Movies downloaded from the Internet can be considered an innovation of a(n)

Movies downloaded from the Internet can be considered an innovation of a(n) a. idea. b. service. c. good. d. packaging. e. function. Answer:...

Something that is perceived as new by consumers within a market segment and that has an effect on existing consumption patterns is known as a(n)

Something that is perceived as new by consumers within a market segment and that has an effect on existing consumption patterns is known as a(n) a....

Innovations are

Innovations are a. created only out of a sense of public service. b. critical to sales and future growth. c. only important for services. d. only...

One of the most widely known psychographic tools is VALS which segments individuals based on their resources and

One of the most widely known psychographic tools is VALS which segments individuals based on their resources and a. lifestyles. b. intelligence. c. education. d. motivations. e. brand...

A consumer's lifestyle is represented by is his/her AIOs. AIO stand for

A consumer's lifestyle is represented by is his/her AIOs. AIO stand for a. attitudes, introspection and options. b. alternatives, individualism and...

Lifestyles are represented by a consumer's

Lifestyles are represented by a consumer's a. character. b. personality. c. SES. d. CIS. e. AIOs. Answer: E ...

____ is a trait that describes how much people like to think.

____ is a trait that describes how much people like to think. a. Dogmatism b. Need for cognition c. Need for affect d. Pragmatism e. Internal consistency...

____ is a tendency to be resistant to change or new ideas.

____ is a tendency to be resistant to change or new ideas. a. Dogmatism b. Need for cognition c. Need for affect d. Pragmatism e. Internal consistency...

According to the theory of ____, we prefer things that are moderately arousing to things that are either too arousing or not arousing at all.

According to the theory of ____, we prefer things that are moderately arousing to things that are either too arousing or not arousing at all. a. arousal...

A key concept of the phenomenological approach is ____, or people's interpretations of why specific things happen.

A key concept of the phenomenological approach is ____, or people's interpretations of why specific things happen. a. timing b. the cognitive pathway c. the...

Using the means-end chain analysis, marketers can work backwards to discover the ____ that drive(s) consumer decisions.

Using the means-end chain analysis, marketers can work backwards to discover the ____ that drive(s) consumer decisions. a. features b. associations c. reference...

Marketers can identify groups of consumers who have a common set of values that are different from those in other groups, a process called

Marketers can identify groups of consumers who have a common set of values that are different from those in other groups, a process called a. group...

Consumers who value ____ are more likely to buy gifts, send cards, and make long-distance phone calls.

Consumers who value ____ are more likely to buy gifts, send cards, and make long-distance phone calls. a. aggressiveness b. hedonism c. relationships d. accomplishments e. freedom...

Tipping in restaurants is less likely to occur in countries where

Tipping in restaurants is less likely to occur in countries where a. masculine values are dominant. b. collectivism is high. c. power distance is...

Humorous ad themes are more likely to focus on groups

Humorous ad themes are more likely to focus on groups a. in societies where power distance is low. b. when uncertainty avoidance is high. c. when...

In Hofstede's cultural categorization, the degree to which a society is relatively equal or unequal in terms of status is known as

In Hofstede's cultural categorization, the degree to which a society is relatively equal or unequal in terms of status is known as a. masculinity...

In Hofstede's categorization, uncertainty avoidance is the extent to which a culture prefers

In Hofstede's categorization, uncertainty avoidance is the extent to which a culture prefers a. values such as assertiveness and success over relationships...

In Hofstede's dimensions of culture, masculinity versus femininity is the extent to which a culture places a higher value on

In Hofstede's dimensions of culture, masculinity versus femininity is the extent to which a culture places a higher value on a. assertiveness and...

In Hofstede's categorization, individuality versus collectivism refers to the degree to which a culture focuses on

In Hofstede's categorization, individuality versus collectivism refers to the degree to which a culture focuses on a. values such as assertiveness...

The four main value dimensions identified by Geert Hofstede along which cultures can vary include all of the following except

The four main value dimensions identified by Geert Hofstede along which cultures can vary include all of the following except a. individualism versus...

All of the following are examples of changes in values in the United States except

All of the following are examples of changes in values in the United States except a. a move toward casualness in living. b. a more liberal sexual...

Technological changes have been so rapid that there is now a renewed emphasis on

Technological changes have been so rapid that there is now a renewed emphasis on a. empathy. b. simplicity. c. hedonism. d. money. e. youth. Answer:...

The rapid spread of cell phones, digital cameras, and the Internet is an example of the value placed on

The rapid spread of cell phones, digital cameras, and the Internet is an example of the value placed on a. technology. b. hedonism. c. symbolic consumption. d. an...

Compared to other cultures, Americans have long placed a higher value on ____ as evidenced by the high sales of hair coloring and cosmetic surgery.

Compared to other cultures, Americans have long placed a higher value on ____ as evidenced by the high sales of hair coloring and cosmetic surgery. a. connectedness b. social...

The popularity of hybrid cars could be thought of as an increase in the value of

The popularity of hybrid cars could be thought of as an increase in the value of a. symbolism. b. hedonism. c. the environment. d. speed. e. self-aggrandizement....

Consumers will avoid eating beef at home, only to splurge on steaks while dining out. This is likely to be indicative of a contradiction between

Consumers will avoid eating beef at home, only to splurge on steaks while dining out. This is likely to be indicative of a contradiction between a. utilitarianism...

The booming success of such products as Haagen-Dazs ice cream and President's Choice Decadent Chocolate Chip Cookies is reflective of the value placed on

The booming success of such products as Haagen-Dazs ice cream and President's Choice Decadent Chocolate Chip Cookies is reflective of the value placed...

Airlines appeal to ____ by offering more legroom, gourmet meals, and a large selection of videos on individual screens.

Airlines appeal to ____ by offering more legroom, gourmet meals, and a large selection of videos on individual screens. a. symbolism b. hedonism c. satiation d. utilitarianism e. functionalism Answer:...

When consumers ____, they desire products and services that simply make them feel good.

When consumers ____, they desire products and services that simply make them feel good. a. engage in hedonic consumption b. join social groups c. engage...

Although many consumers say they want to consume less fat, relatively few are buying light or low-fat alternatives. This is an example of

Although many consumers say they want to consume less fat, relatively few are buying light or low-fat alternatives. This is an example of a. terminal...

The increasing value placed on health in the United States might likely lead to all of the following except

The increasing value placed on health in the United States might likely lead to all of the following except a. low-fat cuisine. b. health clubs. c. time-saving...

In part, health concerns are tied to

In part, health concerns are tied to a. equity. b. self-esteem. c. affluence. d. forgiveness. e. obedience. Answer:...

Americans are getting heavier and heavier. What percentage of U.S. adults are obese?

Americans are getting heavier and heavier. What percentage of U.S. adults are obese? a. more than 20 percent b. more than 50 percent c. more than...

Rather than move their families when they change jobs, increasing numbers of parents are

Rather than move their families when they change jobs, increasing numbers of parents are a. commuting to work in another city or state. b. quitting...

Cultures differ in the values they place on their families and children. Parents in Europe and Asia

Cultures differ in the values they place on their families and children. Parents in Europe and Asia a. place a low value on educating their young. b. place...

Technological advances mean that

Technological advances mean that a. work is becoming slower. b. the distinction between work and home life is becoming sharper. c. working hours are...

Perhaps because Americans are working more, they tend to ____. As a result, they will pay for housecleaning and errand services to free up non-work time.

Perhaps because Americans are working more, they tend to ____. As a result, they will pay for housecleaning and errand services to free up non-work...

In the United States, ____ is increasingly valued for its instrumental function in achieving other values.

In the United States, ____ is increasingly valued for its instrumental function in achieving other values. a. leisure b. work c. health d. self-esteem e. gratification Answer:...

Regarding work, Americans are

Regarding work, Americans are a. working harder than ever before. b. not working as hard as before. c. working approximately the same hours as they...

____ have chosen a lifestyle that is low in materialism.

____ have chosen a lifestyle that is low in materialism. a. Political leaders b. Investment bankers, corporate lawyers, and venture capitalists c. Loan...

Materialism may reflect a high value of ____ if people judge their self-worth by what they have acquired.

Materialism may reflect a high value of ____ if people judge their self-worth by what they have acquired. a. accomplishment b. self-aggrandizement c. self-esteem d. diligence e. a...

The materialistic acquisition of possessions may be instrumental in achieving the higher order value of

The materialistic acquisition of possessions may be instrumental in achieving the higher order value of a. loving. b. forgiving. c. social recognition. d. equality. e. inner...

____ items are important to individuals who are low in materialism.

____ items are important to individuals who are low in materialism. a. Symbolic b. Luxury c. Domain-specific d. Big-ticket e. Hedonistic Answer:...

In a materialistic society, consumers will be receptive to marketing tactics that

In a materialistic society, consumers will be receptive to marketing tactics that a. encourage anti-materialistic values. b. encourage recycling...

____ are relevant only to particular areas of activity such as religion, family, or consumption.

____ are relevant only to particular areas of activity such as religion, family, or consumption. a. Domain-specific values b. Evaluations c. End-state...

The ____ of loving, forgiving, helpfulness, honesty, and believing in God help one achieve highly desired end states.

The ____ of loving, forgiving, helpfulness, honesty, and believing in God help one achieve highly desired end states. a. domain-specific values b. evaluations c. end-state...

Instrumental values are

Instrumental values are a. values we hold in a public setting, such as a transit system. b. highly undesirable but tempting values. c. values we hold...