A ____ is an innovation with a very short product life cycle.
a. blip
b. flash
c. fad
d. fashion
e. classic
Answer: C
A ____ is an innovation with a very short product life cycle.
a. blip
b. flash
c. fad
d. fashion
e. classic
Consumer Behavior
Consumer Behavior Chapter 15
A ____ is an innovation with a very short product life cycle.