BMWs and Mercedes-Benzes symbolize status in Thailand, just as they do in the United States. Such products are
a.
utilitarian functions.
b.
brand image dissociations.
c.
functional tags.
d.
cognitive marketers.
e.
social class emblems.
Answer: E
BMWs and Mercedes-Benzes symbolize status in Thailand, just as they do in the United States. Such products are
a.
utilitarian functions.
b.
brand image dissociations.
c.
functional tags.
d.
cognitive marketers.
e.
social class emblems.