General Mills recently introduced a new cereal called Bunuelitos specifically for Hispanic consumers. This is best thought of as an example of
a.
marketing communications that are targeted to the Hispanic consumer.
b.
an appeal to the husband-dominated decision making of the Hispanic consumer.
c.
product development to satisfy the needs of the Hispanic consumer.
d.
a brand name that will increase central-route processing of Hispanic consumers.
e.
an appeal to the wife-dominated decision making of the Hispanic consumer.
Answer: C