In Hofstede's dimensions of culture, masculinity versus femininity is the extent to which a culture places a higher value on
a.
assertiveness and success over relationships and quality of life.
b.
structured rather than unstructured situations.
c.
sorting out information rather than collecting information.
d.
giving things away to others rather than purchasing and collecting.
e.
the individuals rather than the group.
Answer: A
Learn More :
Consumer Behavior Chapter 14
- One of the most widely known psychographic tools is VALS which segments individuals based on their resources and
- A consumer's lifestyle is represented by is his/her AIOs. AIO stand for
- Lifestyles are represented by a consumer's
- ____ is a trait that describes how much people like to think.
- ____ is a tendency to be resistant to change or new ideas.
- According to the theory of ____, we prefer things that are moderately arousing to things that are either too arousing or not arousing at all.
- A key concept of the phenomenological approach is ____, or people's interpretations of why specific things happen.
- Using the means-end chain analysis, marketers can work backwards to discover the ____ that drive(s) consumer decisions.
- Marketers can identify groups of consumers who have a common set of values that are different from those in other groups, a process called
- Consumers who value ____ are more likely to buy gifts, send cards, and make long-distance phone calls.
- Tipping in restaurants is less likely to occur in countries where
- Humorous ad themes are more likely to focus on groups
- In Hofstede's cultural categorization, the degree to which a society is relatively equal or unequal in terms of status is known as
- In Hofstede's categorization, uncertainty avoidance is the extent to which a culture prefers
- In Hofstede's categorization, individuality versus collectivism refers to the degree to which a culture focuses on
- The four main value dimensions identified by Geert Hofstede along which cultures can vary include all of the following except
- All of the following are examples of changes in values in the United States except
- Technological changes have been so rapid that there is now a renewed emphasis on
- The rapid spread of cell phones, digital cameras, and the Internet is an example of the value placed on
- Compared to other cultures, Americans have long placed a higher value on ____ as evidenced by the high sales of hair coloring and cosmetic surgery.
- The popularity of hybrid cars could be thought of as an increase in the value of
- Consumers will avoid eating beef at home, only to splurge on steaks while dining out. This is likely to be indicative of a contradiction between
- The booming success of such products as Haagen-Dazs ice cream and President's Choice Decadent Chocolate Chip Cookies is reflective of the value placed on
- Airlines appeal to ____ by offering more legroom, gourmet meals, and a large selection of videos on individual screens.