In learning from experience, consumers will ____ when motivation is low.
a. generate few or no hypotheses
b. rapidly make connections
c. retrieve information
d. encode information
e. not make purchases
Answer: A
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Consumer Behavior Chapter 10
- Two types of disposition of shared possessions have been identified: disposition ____ and ____.
- According to the typology of voluntary disposition, all of the following are examples of disposition except
- Disposition refers to
- All of the following are strategies for customer retention except
- Customer retention is
- Which of the following behaviors of dissatisfied customers is the most damaging?
- All of the following are different classifications of complainers except
- When MAO is high and consumers are dissatisfied, they are more likely to
- Dissatisfied consumers could likely do all of the following except
- For equity to occur, the buyer must perceive that
- Equity theory focuses on
- The last time she went to the dentist, Laura did not feel she had received good enough service for her money. ____ would say that there was not a perception of fairness in this exchange.
- It was discovered that several children in the Seattle area had developed food poisoning from eating a hamburger at a Jack-in-the-Box restaurant. In a message to the public, the company reassured consumers that this problem was temporary and would never occur again. This message was appealing to the
- According to attribution theory, the following factor(s) influence attributions of causality.
- Attribution theory was developed to
- Ted discovered that the white dust on his donuts was not powdered sugar but mold. The supermarket gave him two free boxes of donuts and explained that the problem was temporary and related to the supplier and therefore, was not under their control. This is best thought of as an application of
- ____ was developed in social psychology to understand how individuals find explanations or causes for effects or behavior.
- The difference between the disconfirmation paradigm and the learning process is that in the disconfirmation paradigm, satisfaction and dissatisfaction are based on
- ____ can help to explain satisfaction or dissatisfaction judgments independent of disconfirmation.
- AT&T advertises that it provides the highest quality phone service. In recent years, however, their phone service has gone dead for large blocks of consumers on a number of occasions. This is an example of
- A negative disconfirmation is when
- Nathan was pleasantly surprised with his computer game. It had better graphics than he expected and good replayability. This is an example of
- Performance can be either
- Within the disconfirmation paradigm, performance determines
- Within the disconfirmation paradigm, ____ are desired product and service outcomes and include "pre-consumption beliefs about overall performance or the levels or attributes possessed by a product (service)."