Consumer Behavior Consumer Behavior Chapter 15 Horned- and wire-rimmed glasses were perceived as old-fashioned until they became associated with intellectualism in the 1980s. This does not show that the product is new, but rather the ____ is (are) new.

Horned- and wire-rimmed glasses were perceived as old-fashioned until they became associated with intellectualism in the 1980s. This does not show that the product is new, but rather the ____ is (are) new.

Consumer Behavior Chapter 15

Horned- and wire-rimmed glasses were perceived as old-fashioned until they became associated with intellectualism in the 1980s. This does not show that the product is new, but rather the ____ is (are) new.

a. design
b. features
c. brand name
d. meaning associated with the product
e. technology associated with the product

Answer: D

Consumer Behavior

Horned- and wire-rimmed glasses were perceived as old-fashioned until they became associated with intellectualism in the 1980s. This does not show that the product is new, but rather the ____ is (are) new.

Horned- and wire-rimmed glasses were perceived as old-fashioned until they became associated with intellectualism in the 1980s. This does not show that the product is new, but rather the ____ is (are) new.

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