Consumer Behavior
Consumer Behavior Chapter 16
Dresses are associated with women; surfboards are associated with young people from California and Australia; clerical collars are associated with priests. These symbols serve as
Dresses are associated with women; surfboards are associated with young people from California and Australia; clerical collars are associated with priests. These symbols serve as
Dresses are associated with women; surfboards are associated with young people from California and Australia; clerical collars are associated with priests. These symbols serve as
a.
consumption rituals.
b.
emblematic functions.
c.
hedonic symbols.
d.
affective tags.
e.
idiosyncratic tags.
Answer: B
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