Consumer Behavior Consumer Behavior Chapter 15 E-mail is a ____ because it changes the way we sent documents to other people, which is a pronounced effect on consumption practices that were previously used.

E-mail is a ____ because it changes the way we sent documents to other people, which is a pronounced effect on consumption practices that were previously used.

Consumer Behavior Chapter 15

E-mail is a ____ because it changes the way we sent documents to other people, which is a pronounced effect on consumption practices that were previously used.

a. cannibalization product
b. continuous innovation
c. dynamically continuous innovation
d. discontinuous innovation
e. hedonically schematic innovation

Answer: C

Consumer Behavior

E-mail is a ____ because it changes the way we sent documents to other people, which is a pronounced effect on consumption practices that were previously used.

E-mail is a ____ because it changes the way we sent documents to other people, which is a pronounced effect on consumption practices that were previously used.

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