In marketing Pampers disposable diapers, Procter & Gamble developed different versions of a TV ad to account for variations in language and accent in different regions of the German-speaking world. This is an example of marketers appealing to
a.
consumption patterns, as affected by the region of a country.
b.
disposal patterns, as affected by income level.
c.
attention to acquisition, as affected by distribution.
d.
communication patterns, as affected by the region of a country.
e.
ethnicity to impact motivation to process information.
Answer: D