One of the most widely known psychographic tools is VALS which segments individuals based on their resources and
a.
lifestyles.
b.
intelligence.
c.
education.
d.
motivations.
e.
brand preferences.
Answer: D
One of the most widely known psychographic tools is VALS which segments individuals based on their resources and
a.
lifestyles.
b.
intelligence.
c.
education.
d.
motivations.
e.
brand preferences.