While some studies have shown innovators to be less dogmatic than others, most research on the relationship between ____ reveals that they are not strongly related.
a. interest in the product category and innovativeness
b. interest in the product category and being a laggard
c. resistance and being a laggard
d. personality traits and innovativeness
e. resistance and innovativeness
Answer: D
Learn More :
Consumer Behavior Chapter 15
- ____ are examples of marketer-dominated sources delivered through mass media.
- Beltha's parents always thought of her as a model child. She was independent and made her own responsible decisions, but not before careful consultation with her parents and others who could help her. One day they noticed a change in her behavior. She started skipping class, wearing strange clothes and watching Beavis and Butthead reruns all day long with a group of new friends. Her behavior had become just like that of her new friends. This can best be thought of as an example of how groups can induce
- Groups' influence on consumers is strong primarily because
- Certain individuals within groups are influential because
- Social influence can be great in all of the following situations except when
- Which of the following characteristics of a social system could result in the slowing of an innovation's diffusion?
- Among factors that influence resistance, adoption, and diffusion, ____ refers to the extent to which the innovation follows established guidelines for what seems appropriate in the category.
- ____ has (have) two dimensions: observability and social value.
- Warmth of food is associated with freshness in Chinese culture. In this culture, a marketer of cold pizza would face difficulties because of problems due to the lack of
- All of the following are characteristics of the innovation that will affect adoption and diffusion except
- A ____ is a successful innovation with a lengthy product life cycle.
- In the 1970s, everybody owned a novelty called a Pet Rock. The sales of this product rapidly grew and just as rapidly fell. In terms of the Product Life Cycle, the Pet Rock was a(n)
- A ____ is an innovation with a very short product life cycle.
- Some products like film projectors and black-and-white televisions are in the ____ stage of the product life cycle.
- The product life cycle measures
- The ____ proposes that products initially go through a period of introduction, followed by relatively rapid growth as more competitors enter the market and consumer acceptance of the product increases. As competition increases, weaker competitors drop out of the market and product sales tend to stabilize. Later, sales decline.
- A successful innovation that has a moderately long and potentially cyclical product life cycle is known as a
- The ____ diffusion curve starts out more quickly, with a large percentage of the market purchasing as soon as possible.
- The diffusion curves reflect the
- The diffusion of microwave ovens was very slow. Then, diffusion increased dramatically as consumers became more aware and knowledgeable of microwave technology and as more products compatible with microwave technology came onto the market. The diffusion pattern for this product is
- With an S-shaped diffusion curve, products
- Diffusion
- Innovators tend to have all of the following characteristics except they
- Innovators have been found to differ from others in how they make decisions. They