Using the means-end chain analysis, marketers can work backwards to discover the ____ that drive(s) consumer decisions.

Using the means-end chain analysis, marketers can work backwards to discover the ____ that drive(s) consumer decisions.

Using the means-end chain analysis, marketers can work backwards to discover the ____ that drive(s) consumer decisions.



a.
features
b.
associations
c.
reference group
d.
possessions
e.
values






Answer: E


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