Consumer Behavior Consumer Behavior Chapter 14 Airlines appeal to ____ by offering more legroom, gourmet meals, and a large selection of videos on individual screens.

Airlines appeal to ____ by offering more legroom, gourmet meals, and a large selection of videos on individual screens.

a.
symbolism
b.
hedonism
c.
satiation
d.
utilitarianism
e.
functionalism

Answer: B

Consumer Behavior