Major companies such as Procter & Gamble, Polaroid, and Chrysler have all increased their budgets for Hispanic ad campaigns. Such advertising is particularly important because Hispanics
a.
are motivated to purchase durables.
b.
have a high ability to process media messages.
c.
have a higher feeling of personal relevance of commonly purchased products than the population as a whole.
d.
are concentrated in urban areas and share a common language.
e.
exhibit a tendency to buy prestige brands.
Answer: E