As emblems, consumers use products to
a.
satisfy functional needs.
b.
satisfy hedonic needs.
c.
communicate with the groups to which they belong.
d.
search for information from various reference groups.
e.
satisfy utilitarian needs.
Answer: C
As emblems, consumers use products to
a.
satisfy functional needs.
b.
satisfy hedonic needs.
c.
communicate with the groups to which they belong.
d.
search for information from various reference groups.
e.
satisfy utilitarian needs.