Reference group emblems are consumption items that serve
a.
cognitive needs for information.
b.
to fulfill hedonic needs.
c.
affective needs for emotional information.
d.
as indicators of membership in groups.
e.
as necessities.
Answer: D
Reference group emblems are consumption items that serve
a.
cognitive needs for information.
b.
to fulfill hedonic needs.
c.
affective needs for emotional information.
d.
as indicators of membership in groups.
e.
as necessities.