In the ____ model, brands are compared by attribute, two at a time.
a. dual attribute
b. additive difference
c. conjunctive
d. lexicographic
e. elimination-by-aspects
Answer: B
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Chapter 8 Consumer Behavior
- Mel went into the car dealership just to look, but he walked out with a brand new automobile. This is an example of
- A consumer might drink Classic Coke on a regular basis, but one day suddenly gets the urge to have a Pepsi, and then returns to Coke for later purchases. In marketing and consumer behavior, this phenomenon has been referred to as
- Healthy Choice ice cream co-branded with the Butterfinger brand of candy bars to come up with a new flavor. Why did Healthy Choice do this?
- ___ can lead to affect generation through brand familiarity.
- Brands are associated with global affective evaluations that can be recalled from memory when making a choice. This process has been called
- Every three weeks Coca Cola products go on sale at 30% off the regular price. How is this likely to affect consumers' perceptions?
- Regarding price changes, consumers tend to be
- Naoki feels strongly that between $10 and $20 is a suitable price for a meal at a buffet restaurant. This is what is best known as his
- Sophie is very brand loyal to Duracell batteries. She needs new batteries for her digital camera and she is leaving for a vacation the next day. When she goes to a local discount store to purchase batteries, the Duracell batteries she needs are out of stock. Sophie will probably
- What is the best way to attract the brand loyal customers of a competing brand?
- Price-related tactics are more likely to be employed when there are
- To identify the truly brand-loyal customer, ____ must be measured.
- Li purchases only Dove, Ivory, and Irish Spring soaps. She is what is best known as
- Brand loyalty is
- An out-of-stock condition could force a consumer to break a habit because
- In one study, eye-catching displays increased sales of frozen dinners by 245 percent, laundry detergent by 207 percent, and salty snacks by 172 percent. This is best thought of as an example of marketers attempting to
- All of the following are techniques commonly used to change the purchasing habits of habitual buyers of other brands except
- Shaping involves
- A free sample generates a trial use of a brand. A high-value coupon might be included with the sample to induce the consumer to purchase the product. Then, a series of lower-value coupons are used to promote further repurchase. When the coupons are withdrawn, marketers hope that the consumer will purchase by habit. This is an example of
- ___ is the term for operant conditioning used to elicit repeat purchases.
- Habit simplifies the decision-making process. Consumers do not have to spend any time evaluating the alternatives. It also reduces
- ____ can be characterized by little or no processing.
- An advertisement for "Bounty, the quicker picker-upper," is an example of a marketing strategy appealing to consumers' use of ____ tactics.
- Advertising can play a central role in influencing performance evaluations by
- The key to development of performance-related tactics is