Consumer Behavior Chapter 8 Consumer Behavior The difference between a conjunctive and a disjunctive model is that a disjunctive model puts the weight on

The difference between a conjunctive and a disjunctive model is that a disjunctive model puts the weight on

a. negative information.
b. positive information.
c. attribute information.
d. evaluations.
e. schemas and their associations.

Answer: B

Consumer Behavior