Services such as home shopping and direct mail are innovations primarily because they involve
a. new marketing communications pitches.
b. new brand names.
c. radical innovation.
d. new technology.
e. changes in consumption patterns.
Answer: E
Services such as home shopping and direct mail are innovations primarily because they involve
a. new marketing communications pitches.
b. new brand names.
c. radical innovation.
d. new technology.
e. changes in consumption patterns.