If the adoption process is a low-effort one, it is best for marketers to
a. use an information-intensive approach.
b. give consumers written information.
c. give consumers oral information.
d. encourage trial.
e. reduce risk.
Answer: D
If the adoption process is a low-effort one, it is best for marketers to
a. use an information-intensive approach.
b. give consumers written information.
c. give consumers oral information.
d. encourage trial.
e. reduce risk.