Which of the following is not a characteristic of African American consumers?
a.
They are a large and diverse group.
b.
They have more single-parent families headed by women than the general public.
c.
More than half of their population is located in the Southern states.
d.
They are more likely to live in rural areas than urban areas.
e.
Their median age is younger than that of the general U.S. population.
Answer: D