Consumer Behavior Consumer Behavior Chapter 12 Anheuser-Busch uses Hispanic actors, as well as both Spanish and English language in its ads that are targeting Hispanic consumers. This is an example of a company using ____ to appeal to a target market.

Anheuser-Busch uses Hispanic actors, as well as both Spanish and English language in its ads that are targeting Hispanic consumers. This is an example of a company using ____ to appeal to a target market.

Consumer Behavior Chapter 12

Anheuser-Busch uses Hispanic actors, as well as both Spanish and English language in its ads that are targeting Hispanic consumers. This is an example of a company using ____ to appeal to a target market.

a.
multicultural marketing
b.
ethnocentric marketing
c.
ethnic stereotypes
d.
accommodation theory
e.
subcultural bias

Answer: D

Consumer Behavior

Anheuser-Busch uses Hispanic actors, as well as both Spanish and English language in its ads that are targeting Hispanic consumers. This is an example of a company using ____ to appeal to a target market.

Anheuser-Busch uses Hispanic actors, as well as both Spanish and English language in its ads that are targeting Hispanic consumers. This is an example of a company using ____ to appeal to a target market.

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