The materialistic acquisition of possessions may be instrumental in achieving the higher order value of
a.
loving.
b.
forgiving.
c.
social recognition.
d.
equality.
e.
inner harmony.
Answer: C
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Consumer Behavior Chapter 14
- One of the most widely known psychographic tools is VALS which segments individuals based on their resources and
- A consumer's lifestyle is represented by is his/her AIOs. AIO stand for
- Lifestyles are represented by a consumer's
- ____ is a trait that describes how much people like to think.
- ____ is a tendency to be resistant to change or new ideas.
- According to the theory of ____, we prefer things that are moderately arousing to things that are either too arousing or not arousing at all.
- A key concept of the phenomenological approach is ____, or people's interpretations of why specific things happen.
- Using the means-end chain analysis, marketers can work backwards to discover the ____ that drive(s) consumer decisions.
- Marketers can identify groups of consumers who have a common set of values that are different from those in other groups, a process called
- Consumers who value ____ are more likely to buy gifts, send cards, and make long-distance phone calls.
- Tipping in restaurants is less likely to occur in countries where
- Humorous ad themes are more likely to focus on groups
- In Hofstede's cultural categorization, the degree to which a society is relatively equal or unequal in terms of status is known as
- In Hofstede's categorization, uncertainty avoidance is the extent to which a culture prefers
- In Hofstede's dimensions of culture, masculinity versus femininity is the extent to which a culture places a higher value on
- In Hofstede's categorization, individuality versus collectivism refers to the degree to which a culture focuses on
- The four main value dimensions identified by Geert Hofstede along which cultures can vary include all of the following except
- All of the following are examples of changes in values in the United States except
- Technological changes have been so rapid that there is now a renewed emphasis on
- The rapid spread of cell phones, digital cameras, and the Internet is an example of the value placed on
- Compared to other cultures, Americans have long placed a higher value on ____ as evidenced by the high sales of hair coloring and cosmetic surgery.
- The popularity of hybrid cars could be thought of as an increase in the value of
- Consumers will avoid eating beef at home, only to splurge on steaks while dining out. This is likely to be indicative of a contradiction between
- The booming success of such products as Haagen-Dazs ice cream and President's Choice Decadent Chocolate Chip Cookies is reflective of the value placed on
- Airlines appeal to ____ by offering more legroom, gourmet meals, and a large selection of videos on individual screens.