Since Hispanics are concentrated in urban areas and share a common language, they
a.
have more homogenous characteristics than the rest of the population.
b.
have less homogenous characteristics than the rest of the population.
c.
have a higher ability to process media messages.
d.
can be targeted through the use of Spanish-language media.
e.
have a higher feeling of personal relevance of commonly purchased products than the population as a whole.
Answer: D