Consumer Behavior Consumer Behavior Chapter 15 In the 1970s, everybody owned a novelty called a Pet Rock. The sales of this product rapidly grew and just as rapidly fell. In terms of the Product Life Cycle, the Pet Rock was a(n)

In the 1970s, everybody owned a novelty called a Pet Rock. The sales of this product rapidly grew and just as rapidly fell. In terms of the Product Life Cycle, the Pet Rock was a(n)

Consumer Behavior Chapter 15

In the 1970s, everybody owned a novelty called a Pet Rock. The sales of this product rapidly grew and just as rapidly fell. In terms of the Product Life Cycle, the Pet Rock was a(n)

a. classic.
b. fashion.
c. fad.
d. innovator.
e. laggard.

Answer: C

Consumer Behavior

In the 1970s, everybody owned a novelty called a Pet Rock. The sales of this product rapidly grew and just as rapidly fell. In terms of the Product Life Cycle, the Pet Rock was a(n)

In the 1970s, everybody owned a novelty called a Pet Rock. The sales of this product rapidly grew and just as rapidly fell. In terms of the Product Life Cycle, the Pet Rock was a(n)

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