If in year 3, 50% of the Returning visitors click through, revenue from Returning visitors will be:

If in year 3, 50% of the Returning visitors click through, revenue from Returning visitors will be: A. $5,040,000 B. $10,440,000 C. $12,090,000 D....

In year 1 what is the minimum average order for Unique Visitors to break even on advertising expenditures?

In year 1 what is the minimum average order for Unique Visitors to break even on advertising expenditures? A. $3.41 B. $7.35 C. $10.00 D. $7.00 Answer:...

Which might represent the less profitable 5th category of viewer.

Which might represent the less profitable 5th category of viewer. A. Action/adventure B. Mystery C. Nature D. Business only Answer: ...

From research, LG understood that Brazilians would likely respond favorably to better service. The researchers rightly observed that _______________ has conditioned Brazilians to _______________ a higher standard.

From research, LG understood that Brazilians would likely respond favorably to better service. The researchers rightly observed that _______________...

According to the LG case, _______________ are more brand and prestige conscious than most.

According to the LG case, _______________ are more brand and prestige conscious than most. A. Chinese B. Russian C. Brazilians D. Indians Answer:...

LG understood that Brazilians would respond favorably to better service. This is likely due to more business interaction with the USA and other western countries.

LG understood that Brazilians would respond favorably to better service. This is likely due to more business interaction with the USA and other western...

According to the LG case __________ sought managerial control over LG business in their country.

According to the LG case __________ sought managerial control over LG business in their country. A. Brazilians B. Indians C. Chinese D. Russians Answer:...

Making Vicks available in smaller tins made sense since:

Making Vicks available in smaller tins made sense since: A. The lowing income customers typically traveled with family members by scooter and needed...

The protagonist reached northern Indian clients by using:

The protagonist reached northern Indian clients by using: A. Helicopter B. Local traders who knew the terrain C. Mail D. Billboards Answer:...

In the earlier Steve Jobs Netflix interview shown in class, Jobs indicates that the condor was ranked as the most efficient animal in terms of energy output to distance traveled. Man was low on the scale. But when measured using a _______________ man excelled way past all others, thus Jobs surmised man are tool builders.

In the earlier Steve Jobs Netflix interview shown in class, Jobs indicates that the condor was ranked as the most efficient animal in terms of energy...

In his Stanford commencement speech, Jobs ends with "Stay hungry, stay ________."

In his Stanford commencement speech, Jobs ends with "Stay hungry, stay ________." A. Ignorant B. Withwindows C. Foolish D. Introspective Answer:...

In speaking about Apple in the interview shown in class, Steve Jobs indicates that Apple was run solely by him in an autocratic way.

In speaking about Apple in the interview shown in class, Steve Jobs indicates that Apple was run solely by him in an autocratic way. A. True B. False Answer:...

We watched a video in class with Steve Jobs showing the Apple launch of the original iPhone. What he emphasized in that clip (and in all Apple communications) is:

We watched a video in class with Steve Jobs showing the Apple launch of the original iPhone. What he emphasized in that clip (and in all Apple communications)...

According to the Apple Stores case all of the following are true EXCEPT:

According to the Apple Stores case all of the following are true EXCEPT: A. It became clear that selling computers as empowering tools could not be...

According to the article, numerous strengths make for a good consultant, among these are _______________ listening skills, curiosity and ______________.

According to the article, numerous strengths make for a good consultant, among these are _______________ listening skills, curiosity and ______________. A....

What type of impact does a group setting have on an individual's mental activity?

What type of impact does a group setting have on an individual's mental activity? A. Ability to affect increases, intellectual function decreases B....

Which of the following factors is NOT considered a possible downside of using celebrity endorsements?

Which of the following factors is NOT considered a possible downside of using celebrity endorsements? A. Overexposure of an individual celebrity B....

The most difficult persuasive task is to

The most difficult persuasive task is to A. Change or neutralize hostile opinions. B. Conserve favorable opinions. C. Crystallize latent opinions. D....

Mass media effects increase when

Mass media effects increase when A. People cannot verify information through personal experience or knowledge. B. A specific medium has a greater...

Cultivation of key opinion leaders before a new product is publicly announced is important because

Cultivation of key opinion leaders before a new product is publicly announced is important because A. Opinion leaders determine the timing and context...

Which best describes an opinion leader?

Which best describes an opinion leader? A. Good listeners and team players B. Measured and calculated in adopting new ideas C. Skeptical of the...

Once self-interest is involved, opinion is

Once self-interest is involved, opinion is A. Adaptable. B. Not easily changed. C. Based on current events/issues. D. Usually made public. Answer:...

Which of the following is NOT an accurate statement regarding relationship between public relations and journalism?

Which of the following is NOT an accurate statement regarding relationship between public relations and journalism? A. Journalists write primarily...

Which best describes the relationship between public relations and marketing?

Which best describes the relationship between public relations and marketing? A. Marketing professionals  generally speak of customers and consumers,...

A publicist would most likely be considered an "honorable" term in

A publicist would most likely be considered an "honorable" term in A. Corporate America B. Non profit organizations C. Agency business D. Entertainment/celebrity...

Which of the following is accurate with regard to the relationship between public relations and advertising?

Which of the following is accurate with regard to the relationship between public relations and advertising? A. Advertising is usually more costly B....

For a questionnaire, it is advisable to make short, declarative statements to which the respondent can indicate numerically his/her strength of or weakness in agreement.

For a questionnaire, it is advisable to make short, declarative statements to which the respondent can indicate numerically his/her strength of or weakness...

For a questionnaire, it is advisable to use subjective words meaning different things to different respondents.

For a questionnaire, it is advisable to use subjective words meaning different things to different respondents. A. True B. False Answer: ...

All of the following are limitations of focus groups EXCEPT:

All of the following are limitations of focus groups EXCEPT: A. Convenience sampling and small sample size limit ability to generalize B. a few dominant...

Which is an advantage of focus groups

Which is an advantage of focus groups A. Able to obtain highly reliable data B. People are not able to engage as depthfully as they might in a 1:1...

Susan picks and runs her focus groups carefully. She wants to make sure that each focus group member provides meaningful information for her research purpose. As she is examining potential focus group candidates, she notices that three men and two women seem to provide "yes" answers regardless of what she asks them. They seem to want to be on the focus group very badly and appear eager to be "good subjects." If Susan follows prudent testing methodology, she should reject these test subjects in order to avoid the possibility of which of the following biases?

Susan picks and runs her focus groups carefully. She wants to make sure that each focus group member provides meaningful information for her research...

Teen behavior is very similar across cultures whereas adult behavior can differ significantly.

Teen behavior is very similar across cultures whereas adult behavior can differ significantly. A. True B. False Answer: ...

Inculcating the product into the everyday lifestyle of locals in a foreign market.

Inculcating the product into the everyday lifestyle of locals in a foreign market. A. Product acculturation B. Marketadaptation C. Cross-cultural...

Which of the following is NOT a characteristic associated with American culture?

Which of the following is NOT a characteristic associated with American culture? A. Centered on the individual B. Places primary faith in rationalism...

Which of the following is NOT a characteristic associated with Chinese culture?

Which of the following is NOT a characteristic associated with Chinese culture? A. Resents class-based distinctions B. Places primary faith in rationalism...

Organizational buying (B2B) differs from C2B in that:

Organizational buying (B2B) differs from C2B in that: A. There is considerably less emphasis on brand image in B2B. B. There are fewer decision makers...

Every time Sue Samuels comes in from a long selling trip, she always makes sure to give reports to all her colleagues on knowledge she has gained and experiences she had while on the road. She has found that her "information tips" are a great way to set the stage for decision-making that she would like to go her way. Based on her actions, what role is Sue playing in her organization?

Every time Sue Samuels comes in from a long selling trip, she always makes sure to give reports to all her colleagues on knowledge she has gained and...

Rachel asked Ruby to name a few antiperspirants and Ruby came up with the following list: Speed stick, Arm & Hammer, Dove and Gillette. The fact that Ruby knew that Dove made antiperspirants proves that she has:

Rachel asked Ruby to name a few antiperspirants and Ruby came up with the following list: Speed stick, Arm & Hammer, Dove and Gillette. The fact...

Heather has signed up for a focus group for owners of sedans. The email confirmation that she received stated that she would be one of 5 participants and all participants would receive compensation of $150 for their time. Heather has participated in all of the following except:

Heather has signed up for a focus group for owners of sedans. The email confirmation that she received stated that she would be one of 5 participants...

The research method that collects data via mail, telephone interviews, mall intercepts or email is called:

The research method that collects data via mail, telephone interviews, mall intercepts or email is called: A. Survey research B. Qualitative research C....

What are the three types of research design?

What are the three types of research design? A. Survey, experiential and explanatory B. Nomothetic, idiographic and exploratory C. Qualitative,...

Research questions often serve to satisfy all of the following except:

Research questions often serve to satisfy all of the following except: A. Market selection decisions B. Price decisions C. Product development decisions D....

Cheryl is considering purchasing a new MP3 player but does not know if she should to buy an Apple iPod or a Microsoft Zune. Cheryl remembers that Her friend Rick is really interested in electronics and asks him for advice. Rick tells her about his new iPod Touch, all the cool features it has and why Cheryl would love it. Taking Rick's advice into consideration Cheryl proceeds to the electronics store and purchases an iPod Touch.

Cheryl is considering purchasing a new MP3 player but does not know if she should to buy an Apple iPod or a Microsoft Zune. Cheryl remembers that Her...

Tamara realized that her office is out of paper and proceeds to order more online. What type of decision/purchase did Tamara make?

Tamara realized that her office is out of paper and proceeds to order more online. What type of decision/purchase did Tamara make? A. Procedural...

You will start a Moslem cola company to serve the large Arab markets in England and France. You study secondary research (census data, demographics, income, consumer behavior, etc.), some of which is presented below. Clip shown in class.

You will start a Moslem cola company to serve the large Arab markets in England and France. You study secondary research (census data, demographics,...

Suppose Apple has collected extensive survey data about its new iPhone and respondents have rated it on twenty different features and benefits. Now researchers want to reduce the amount of data to a few underlying dimensions. Which data analysis technique should the researchers use:

Suppose Apple has collected extensive survey data about its new iPhone and respondents have rated it on twenty different features and benefits. Now...

Focus groups must be conducted differently in Japan because

Focus groups must be conducted differently in Japan because A. The culture dictates against disagreeing with the group. B. There is too much disagreement...

As a marketing manager, Michael needed information on the effects of comedy television shows on potato chip consumption. To start, he found a study done by a marketing researcher on the effects of television viewing on junk food consumption. To Michael, the results of this study provide what is best known as

As a marketing manager, Michael needed information on the effects of comedy television shows on potato chip consumption. To start, he found a study...

Data originating from a researcher and collected to provide information relevant to a specific research project is best known as

Data originating from a researcher and collected to provide information relevant to a specific research project is best known as A. Secondary data. B....

Consumers can decide to be designated representatives of the marketer's target market. Every time these consumers go shopping, their purchases are recorded at the cash register. This type of research uses:

Consumers can decide to be designated representatives of the marketer's target market. Every time these consumers go shopping, their purchases are recorded...

A type of experiment that is conducted in the real world is best known as a

A type of experiment that is conducted in the real world is best known as a A. Conjoint analysis. B. Laboratory experiment. C. Judgment sampling test. D....

In which type of household are children likely to influence family decision making the most?

In which type of household are children likely to influence family decision making the most? A. Authoritarian and democratic B. Permissive and neglectful C....

____ are members of the household who collect and control information important to the decision.

____ are members of the household who collect and control information important to the decision. A. Influencers B. Gatekeepers C. Deciders D. Buyers Answer:...

Members of the working class are more likely than the middle class or upper class to

Members of the working class are more likely than the middle class or upper class to A. Buy a foreign-made automobile. B. Travel internationally. C....

A major feature that distinguishes the middle class from other classes is that they

A major feature that distinguishes the middle class from other classes is that they A. Engage in conspicuous consumption. B. Look to the upper class...

The acquisition and visible display of luxury goods and services to demonstrate one's ability to afford them is best known as

The acquisition and visible display of luxury goods and services to demonstrate one's ability to afford them is best known as A. Conspicuous consumption. B....

During times of downward mobility, _________ can serve the purpose of protecting one's self-worth.

During times of downward mobility, _________ can serve the purpose of protecting one's self-worth. A. Television advertising B. Consumption and acquisition C....

Individuals from higher-status families

Individuals from higher-status families A. Are half as likely to maintain their status than members of the lower classes are to achieve a higher status. B....

In terms of the status of family background, researchers have made a distinction between

In terms of the status of family background, researchers have made a distinction between A. Inherited and earned status. B. Ethnicity and culture. C....

Education is considered the most reliable determinant of consumers' income potential and

Education is considered the most reliable determinant of consumers' income potential and A. Subculture. B. Inscribed social class. C. Socialfloat. D....

Two individuals have the same income but one is from the upper class and one is from the middle class. We can tell immediately which class they come from by looking at their purchases, their houses, and their neighborhoods. This is an example of how social class can often explain

Two individuals have the same income but one is from the upper class and one is from the middle class. We can tell immediately which class they come...

Both income and social class are needed to explain

Both income and social class are needed to explain A. Consumption that reflects values or beliefs. B. Consumption that involves small monetary expenditures. C....

_____ tends to be a better predictor of consumption than social class when there are large monetary expenditures.

_____ tends to be a better predictor of consumption than social class when there are large monetary expenditures. A. Ethnicity B. Subculture C. Nationality D....

Social class tends to be a better predictor of consumption than income when:

Social class tends to be a better predictor of consumption than income when: A. Income is high. B. Income is low. C. It reflects lifestyles and values. D....

Many middle class Americans copy the leisure activities such as golf and tennis of upper classes. This is an example of:

Many middle class Americans copy the leisure activities such as golf and tennis of upper classes. This is an example of: [do one on status float which...

Social class structures have a strong influence on:

Social class structures have a strong influence on: A. Income. B. Which region of the country an individual is from. C. Norms and values. D. Consumer...

Mormons are prohibited from consuming liquor, tobacco, and caffeine. Orthodox Jews do not eat pork or seafood, and all meat and poultry they eat must be certified as kosher. These are best thought of as examples of:

Mormons are prohibited from consuming liquor, tobacco, and caffeine. Orthodox Jews do not eat pork or seafood, and all meat and poultry they eat must...

Regarding advertising, African American consumers are:

Regarding advertising, African American consumers are: A. Less likely to trust a spokesperson from their own ethnic group in an advertisement. B....

Consumers who have a high level of intensity of ethnic identification are more likely to:

Consumers who have a high level of intensity of ethnic identification are more likely to: A. Be variety seekers. B. Exhibit the consumption patterns...

______ Hispanic Americans are those who can function in either English or Spanish.

______ Hispanic Americans are those who can function in either English or Spanish. A. Southern B. Acculturated C. Bicultural D. Traditional Answer:...

Acculturated Hispanic Americans are those who:

Acculturated Hispanic Americans are those who: A. Speak mostly Spanish but have adopted some regional U.S. customs. B. Speak mostly English and have...

In marketing Pampers disposable diapers, Procter & Gamble developed different versions of a TV ad to account for variations in language and accent in different regions of the German-speaking world. This is an example of marketers appealing to

In marketing Pampers disposable diapers, Procter & Gamble developed different versions of a TV ad to account for variations in language and accent...

Asian American consumers are more likely to ________________ when shopping than the general population.

Asian American consumers are more likely to ________________ when shopping than the general population. A. Patronize discount stores B. Check products...

Anheuser-Busch uses Hispanic actors, as well as both Spanish and English language in its ads that are targeting Hispanic consumers. This is an example of a company using _____________ to appeal to a target market.

Anheuser-Busch uses Hispanic actors, as well as both Spanish and English language in its ads that are targeting Hispanic consumers. This is an example...

Clustering techniques are based on the principle that

Clustering techniques are based on the principle that A. External factors can have a big impact on consumer behavior. B. Consumers in the same neighborhood...

Because of the close proximity in which people live and work, residents in one area can often:

Because of the close proximity in which people live and work, residents in one area can often: A. Develop similar patterns of purchasing behavior. B....

Dual-career families have led an increasing number of husbands to:

Dual-career families have led an increasing number of husbands to: A. Assume greater responsibility for household tasks and child rearing. B. Early...

Features in retail stores that are designed to better meet the needs of mature consumers might include all of the following except:

Features in retail stores that are designed to better meet the needs of mature consumers might include all of the following except: A. Easier-to-read...

The ___________ market is comprised of those consumers over age 65.

The ___________ market is comprised of those consumers over age 65. A. Gray B. Baby boomer C. Generation x D. Slacker Answer: ...

Which of the following behaviors and attitudes do not characterize Baby Boomers?

Which of the following behaviors and attitudes do not characterize Baby Boomers? A. They spend more time browsing the Internet than any other group. B....

The baby boomers are those who were born between:

The baby boomers are those who were born between: A. 1906 and 1924. B. 1966 and 1984. C. 1926 and 1944. D. 1946 and 1964. Answer: ...

Born and bred on TV, Xers tend to:

Born and bred on TV, Xers tend to: A. Be quite open to influence by advertising. B. Find exaggerated claims less objectionable than other generations. C....

At as one of the: age 28, Bill has a part-time job and lives with his parents. Bill could be considered

At as one of the: age 28, Bill has a part-time job and lives with his parents. Bill could be considered A. Home stayers. B. Boomerang kids. C. Home...

Xers find success and achievement by:

Xers find success and achievement by: A. Being at the very cutting edge of technology. B. Investing in the stock market. C. Trying to change the...

For marketers, the teen years are important. ______________ is (are) established at this time.

For marketers, the teen years are important. ______________ is (are) established at this time. A. Occupations B. Housing and automobile purchasing...

What is one caveat about advertising to teens through a company website?

What is one caveat about advertising to teens through a company website? A. Teens are not likely to use the Internet. B. Teens tend not to be loyal...

Source ________ refers to the message source's perceived social value.

Source ________ refers to the message source's perceived social value. A. Valence B. Attractiveness C. Class D. Hierarchy Answer: ...

What does the sleeper effect suggest about source credibility?

What does the sleeper effect suggest about source credibility? A. If a receiver is not paying attention, a message cannot be effective. B. Many people...

The source of a message has an impact on whether the message will be accepted or not. Two particularly important source characteristics are ________.

The source of a message has an impact on whether the message will be accepted or not. Two particularly important source characteristics are ________. A....

Company meetings are being held to discuss introduction of a new cell phone. An expert on cell phones extolls the virtues of it. An oversees manager speaks and states that she knows nothing about cell phones, but the idea of a new phones to similar too the other company produces concerns her. Which of the two parties has the most immediate ability to change attitudes of the audience? What will happen over time?

Company meetings are being held to discuss introduction of a new cell phone. An expert on cell phones extolls the virtues of it. An oversees manager...

A marketing study found that respondents believed that a dark-haired model would be more effective in selling gold jewelry than would a blond-haired model, if the dark- haired model was not perceived to be too cultural unfamiliar. What two ideas of using celebrities as communication sources are most likely to be in play here?

A marketing study found that respondents believed that a dark-haired model would be more effective in selling gold jewelry than would a blond-haired...

Consumer Behavior Multiple Choice Questions Set - 20

20. All of the following are choice tactics used under low-effort consumer judgments and decision making except a. habit. b. brand loyalty. c. utilizing...