Consumer Behavior Consumer Behavior Rachel asked Ruby to name a few antiperspirants and Ruby came up with the following list: Speed stick, Arm & Hammer, Dove and Gillette. The fact that Ruby knew that Dove made antiperspirants proves that she has:

Rachel asked Ruby to name a few antiperspirants and Ruby came up with the following list: Speed stick, Arm & Hammer, Dove and Gillette. The fact that Ruby knew that Dove made antiperspirants proves that she has:

Consumer Behavior

Rachel asked Ruby to name a few antiperspirants and Ruby came up with the following list: Speed stick, Arm & Hammer, Dove and Gillette. The fact that Ruby knew that Dove made antiperspirants proves that she has:

A. Brand understanding
B. Brand awareness
C. Brand acknowledgment
D. Brand separation

Answer: B

Consumer Behavior

Rachel asked Ruby to name a few antiperspirants and Ruby came up with the following list: Speed stick, Arm & Hammer, Dove and Gillette. The fact that Ruby knew that Dove made antiperspirants proves that she has:

Rachel asked Ruby to name a few antiperspirants and Ruby came up with the following list: Speed stick, Arm & Hammer, Dove and Gillette. The fact that Ruby knew that Dove made antiperspirants proves that she has:

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