Consumer Behavior
Consumer Behavior
As a marketing manager, Michael needed information on the effects of comedy television shows on potato chip consumption. To start, he found a study done by a marketing researcher on the effects of television viewing on junk food consumption. To Michael, the results of this study provide what is best known as
As a marketing manager, Michael needed information on the effects of comedy television shows on potato chip consumption. To start, he found a study done by a marketing researcher on the effects of television viewing on junk food consumption. To Michael, the results of this study provide what is best known as
As a marketing manager, Michael needed information on the effects of comedy television shows on potato chip consumption. To start, he found a study done by a marketing researcher on the effects of television viewing on junk food consumption. To Michael, the results of this study provide what is best known as
A. Secondary data.
B. Tertiary data.
C. Targeted data.
D. Specific data.
Answer: A
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