Consumers who have a high level of intensity of ethnic identification are more likely to:

Consumers who have a high level of intensity of ethnic identification are more likely to:

Consumers who have a high level of intensity of ethnic identification are more likely to:



A. Be variety seekers.

B. Exhibit the consumption patterns of the ethnic group.

C. Be brand loyal to the brand that they see the most on television.

D. Have a high level of motivation to seek out consumers in other ethnic groups.




Answer: B


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