Consumer Behavior Consumer Behavior With a(n) __________ model, negative information about an important attribute leads to immediate rejection of the brand or service from the consideration set.

With a(n) __________ model, negative information about an important attribute leads to immediate rejection of the brand or service from the consideration set.

Consumer Behavior

With a(n) __________ model, negative information about an important attribute leads to immediate rejection of the brand or service from the consideration set.

A. Attribute
B. Classification
C. Compensatory
D. Noncompensatory

Answer: D

Consumer Behavior

With a(n) __________ model, negative information about an important attribute leads to immediate rejection of the brand or service from the consideration set.

With a(n) __________ model, negative information about an important attribute leads to immediate rejection of the brand or service from the consideration set.

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