According to the Apple Stores case all of the following are true EXCEPT:
A. It became clear that selling computers as empowering tools could not be done in an environment that didn't support consumer involvement
B. Apple's stores were born with the intention to engage consumers in an active exploration of their digital needs.
C. It was hoped that, as a result, the commoditized personal computer would look like an irritatingly inadequate machine.
D. Apple sought to limit contact between salespeople and customers.
Answer: D