Consumer Behavior
Consumer Behavior
Consumers can decide to be designated representatives of the marketer's target market. Every time these consumers go shopping, their purchases are recorded at the cash register. This type of research uses:
Consumers can decide to be designated representatives of the marketer's target market. Every time these consumers go shopping, their purchases are recorded at the cash register. This type of research uses:
Consumers can decide to be designated representatives of the marketer's target market. Every time these consumers go shopping, their purchases are recorded at the cash register. This type of research uses:
A. Interviewing.
B. Observation.
C. Purchase panels.
D. Focus groups.
Answer: C
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