You will start a Moslem cola company to serve the large Arab markets in England and France. You study secondary research (census data, demographics, income, consumer behavior, etc.), some of which is presented below. Clip shown in class.
Secondary findings for cola
20% of purchases made at supermarket by women 90% of drinkers are women
Drink cola at meals only
Age of high cola drinkers: 60-80
Most are retired professionals with bachelors degrees
The data is:
A. Mildly positive
B. Mildly negative
C. Highly positive
D. Highly negative
Answer: B