Consumer Behavior
Consumer Behavior
Heather has signed up for a focus group for owners of sedans. The email confirmation that she received stated that she would be one of 5 participants and all participants would receive compensation of $150 for their time. Heather has participated in all of the following except:
Heather has signed up for a focus group for owners of sedans. The email confirmation that she received stated that she would be one of 5 participants and all participants would receive compensation of $150 for their time. Heather has participated in all of the following except:
Heather has signed up for a focus group for owners of sedans. The email confirmation that she received stated that she would be one of 5 participants and all participants would receive compensation of $150 for their time. Heather has participated in all of the following except:
A. Idiographic research
B. Qualitative research
C. Interpretive research
D. Secondary research
Answer: D
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