Consumer Behavior Consumer Behavior Anheuser-Busch uses Hispanic actors, as well as both Spanish and English language in its ads that are targeting Hispanic consumers. This is an example of a company using _____________ to appeal to a target market.

Anheuser-Busch uses Hispanic actors, as well as both Spanish and English language in its ads that are targeting Hispanic consumers. This is an example of a company using _____________ to appeal to a target market.

Consumer Behavior

Anheuser-Busch uses Hispanic actors, as well as both Spanish and English language in its ads that are targeting Hispanic consumers. This is an example of a company using _____________ to appeal to a target market.

A. Multicultural marketing
B. Ethnocentric marketing
C. Ethnic stereotypes
D. Accommodation theory

Answer: A OR D

Consumer Behavior

Anheuser-Busch uses Hispanic actors, as well as both Spanish and English language in its ads that are targeting Hispanic consumers. This is an example of a company using _____________ to appeal to a target market.

Anheuser-Busch uses Hispanic actors, as well as both Spanish and English language in its ads that are targeting Hispanic consumers. This is an example of a company using _____________ to appeal to a target market.

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