Walnut Crest advertised to create expectations for its Chilean Merlot wine by encouraging U.S. consumers to take the "$1,000,000 Taste Challenge." This is an example of an underdog trying to

Walnut Crest advertised to create expectations for its Chilean Merlot wine by encouraging U.S. consumers to take the "$1,000,000 Taste Challenge." This is an example of an underdog trying to

Walnut Crest advertised to create expectations for its Chilean Merlot wine by encouraging U.S. consumers to take the "$1,000,000 Taste Challenge." This is an example of an underdog trying to




a. block exposure to evidence.
b. increase ambiguous information.
c. use promotions to get consumers to try the brand.
d. avoid comparisons with the market leader
e. explain the experience.








Answer: C


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