Which of the following behaviors of dissatisfied customers is the most damaging?
a. negative word of mouth
b. discontinuing purchasing
c. repeat purchasing
d. complaining
e. taking no action
Answer: A
Which of the following behaviors of dissatisfied customers is the most damaging?
a. negative word of mouth
b. discontinuing purchasing
c. repeat purchasing
d. complaining
e. taking no action
Answer: A