AT&T advertises that it provides the highest quality phone service. In recent years, however, their phone service has gone dead for large blocks of consumers on a number of occasions. This is an example of

AT&T advertises that it provides the highest quality phone service. In recent years, however, their phone service has gone dead for large blocks of consumers on a number of occasions. This is an example of

AT&T advertises that it provides the highest quality phone service. In recent years, however, their phone service has gone dead for large blocks of consumers on a number of occasions. This is an example of




a. positive disconfirmation.
b. negative disconfirmation.
c. subjective unexpected outcome.
d. a disconfirmatory subjunctive experience.
e. objective unexpected outcome.






Answer: B


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