It was discovered that several children in the Seattle area had developed food poisoning from eating a hamburger at a Jack-in-the-Box restaurant. In a message to the public, the company reassured consumers that this problem was temporary and would never occur again. This message was appealing to the

It was discovered that several children in the Seattle area had developed food poisoning from eating a hamburger at a Jack-in-the-Box restaurant. In a message to the public, the company reassured consumers that this problem was temporary and would never occur again. This message was appealing to the

It was discovered that several children in the Seattle area had developed food poisoning from eating a hamburger at a Jack-in-the-Box restaurant. In a message to the public, the company reassured consumers that this problem was temporary and would never occur again. This message was appealing to the




a. product evaluations of customers.
b. locus of control of the problem.
c. permanence of the problem.
d. evaluation of the service.
e. behavior of the customers.







Answer: C


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