Consumer Behavior: Consumer Behavior MCQs Set

Consumer Behavior MCQs Set

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Consumer Behavior Multiple Choice Questions Set - 20

20. All of the following are choice tactics used under low-effort consumer judgments and decision making except

a. habit.
b. brand loyalty.
c. utilizing price-quality relationships.
d. additive differential decisions.
e. buying the most familiar brand.

Answer: D

Consumer Behavior Multiple Choice Questions Set - 8

81. Factors that directly affect the ability to process information might include all of the following except

a. objective knowledge.
b. subjective knowledge.
c. cognitive abilities.
d. demographics.
e. perceived risk.

Answer: E

82. Factors that directly affect the opportunity to process information might include all of the following except

a. the consumer's' cognitive abilities.
b. the number of retail outlets or dealers.
c. the attribute information available about each brand.
d. the information format.
e. time availability.

Answer: A

83. Insurance purchases, which require consumers to meet with different agents to collect information about individual policies, are best thought of as an example of

a. subjective knowledge affecting the ability to process information.
b. information format affecting the opportunity to process information.
c. the objective knowledge affecting the ability to process information.
d. perceived risk affecting involvement.
e. objective criteria affecting the perception of brands.

Answer: B

84. ____ are the sequential steps in the external search process.

a. Acquisition, consumption, and disposal
b. Encoding and retrieval
c. Orientation, evaluation, and verification
d. Retrieval and encoding
e. Search and decision

Answer: C

85. In looking for digital cameras, Kimberly compared offerings first by the number of mega-pixels, then by the optical zoom, and last by the availability of lenses. Kimberly was doing what is best referred to as a

a. brand comparison.
b. product/category comparison.
c. search by brand.
d. search by attribute.
e. brand/category comparison.

Answer: D

86. ____ is a critical stage in the decision process because it motivates the consumer to action.

a. Problem recognition
b. Internal search
c. External search
d. Information storage
e. Purchase

Answer: A

87. In their advertising, Lexus stressed several key features, including the quality of construction, the smoothness of ride, and the high performance of the navigation. These features are important in how consumers think about the quality of and how much they like the car. In other words, these consumers are

a. making consumer appraisals.
b. making judgments.
c. retrieving information from short-term memory.
d. retrieving information from long-term memory.
e. making a decision.

Answer: B

88. Options that are extreme on some attributes are less attractive than those that are moderate on those attributes. This is known as

a. the domino effect.
b. an inferiority antecedent schema.
c. the attraction effect.
d. extremeness aversion.
e. extremeness.

Answer: D

89. Becca is in an elegant restaurant with a group of female friends. Each of her friends orders a low-fat fish entrée and a small salad. Becca orders a large steak and French onion soup. Which individual-group goal is Becca achieving?

a. self preservation
b. minimizing regret
c. information gathering
d. group reactance
e. healthy appetite

Answer: A

90. With an attribute-based strategy to compare non-comparable alternatives, consumers make comparisons easier by

a. evaluating entire attribute-related cognitions and comparing them to affect.
b. subtractive calculus.
c. brand filing.
d. the alternative-based processing of lexicographic components.
e. forming abstract representations of comparable attributes.

Answer: E

Consumer Behavior Multiple Choice Question Exam Quiz Questions and Answers / Interview Questions With Answers | Problems and Solutions Multiple Choice MCQs / MCQs with Answers / - PDF Free Download For Freshers Objective Type Questions | Interview Questions and Answers List

Consumer Behavior Multiple Choice Questions Set - 7

71. There are two basic types of external search by consumers:

a. prepurchase and ongoing.
b. consumptive and disposal.
c. short range and long term.
d. immediate and medium range.
e. iconic and echoic.

Answer: A

72. When there is problem recognition, a(n) ____ will usually be started.

a. ongoing search
b. prepurchase search
c. actual state formation
d. consumptive reaction
e. evaluative myopia

Answer: B

73. A consumer might consistently read computer magazines because of a high degree of enduring involvement. This is an example of

a. diagnosticity.
b. vivid involvement.
c. ongoing search.
d. problem recognition.
e. internal search.

Answer: C

74. Factors that will increase the motivation to process information as it relates to external search could include all of the following except

a. involvement and perceived risk.
b. the perceived costs and benefits of search.
c. the nature of the consideration set.
d. the speed at which information is processed.
e. attitudes toward the search.

Answer: D

75. Consumers can now search online for information from all of the major categories of external searches except

a. retail sources.
b. media sources.
c. interpersonal sources.
d. independent sources.
e. All of these sources can be accessed online.

Answer: All.

76. Online search activity is increasing because namely:

a. online sources are very convenient.
b. online search has low delivery costs.
c. offline search is less expensive.
d. offline search is less time consuming.
e. online sources are merging into main search engines.

Answer: A

77. Because Cathy was about to have triplets, her husband Don was very interested in any baby-related products. This is referred to as

a. enduring involvement.
b. particular involvement.
c. perceptual response.
d. particular response.
e. situational involvement.

Answer: E

78. Enduring involvement is

a. a high level of ongoing response over time.
b. affective responses to specific brands.
c. the long-term perceptual response to involvement.
d. the long-term cognitive effects of involvement in a product category.
e. a perceptual framework that is particularly resistant to change.

Answer: A

79. The relationship between involvement and perceived risk is

a. inverse.
b. direct.
c. uncertain.
d. very weak.
e. U-shaped.

Answer: B

80. ____ is (are) a consumer's own perception about what he or she knows relative to others.

a. Objective schemas
b. Objective knowledge
c. Perceptual position
d. Subjective knowledge
e. Objective criteria

Answer: D

Consumer Behavior Multiple Choice Question Exam Quiz Questions and Answers / Interview Questions With Answers | Problems and Solutions Multiple Choice MCQs / MCQs with Answers / - PDF Free Download For Freshers Objective Type Questions | Interview Questions and Answers List

Consumer Behavior Multiple Choice Questions Set - 6

61. Recall of ____ involves the recall of information from autobiographical memory.

a. attributes
b. ordinal information
c. experiences
d. chunks
e. consideration sets

Answer: C

62. ____ is a processing bias that alters the nature of recall.

a. A goal-oriented cognition
b. Relative deprivation
c. Echoic memory
d. A search bias
e. Reactance

Answer: D

63. Diana hated Leak Through tents. She could easily remember negative information about the brand, but had a difficult time recalling any positive information she had heard. This is referred to as

a. the reinforcement bias.
b. the diagnosticity complex.
c. attribute determinance.
d. recall bias.
e. confirmation bias.

Answer: E

64. Confirmation bias refers to the fact that

a. we are more likely to recall information that reinforces rather than contradicts our overall beliefs.
b. we only like brands with which we are familiar.
c. positive information about a brand is most likely to be recalled.
d. negative information about a brand is most likely to be recalled.
e. diagnostic information about a brand is most likely to be recalled.

Answer: A

65. Sometimes we can recall moderately contradictory information because

a. it is irritating.
b. we elaborate on it as we attempt to understand it.
c. there are more associations attached to it.
d. this information is better organized.
e. this information is processed under low MAO.

Answer: B

66. In buying a house, very vivid or salient information, such as selling price, carpet, and the number of bathrooms, might ____ other important information, thus biasing judgment because important information will be ignored.

a. increase need for cognition to increase the processing of
b. increase the processing speed of
c. inhibit the recall of
d. decrease the motivation to process
e. increase the structuring of information for

Answer: C

67. Inhibition is important for marketers because

a. it can increase MAO to process information about the general evaluation of a brand.
b. it can decrease MAO to process information about the general evaluation of a brand.
c. it will usually bias information about a brand in a positive direction.
d. key aspects of a brand may not even enter the consumer decision process.
e. it can lead to forgetting attitudes about a brand.

Answer: D

68. All of the variables that influence the recall of certain attributes can lead to the ____ for other diagnostic attributes due to limitations in consumers' processing capacity.

a. increased motivation in processing
b. increased attention
c. inhibition of recall
d. decreased motivation in processing
e. increased structuring of information

Answer: C

69. Consumers can acquire additional information from outside sources through

a. internal search.
b. inhibition.
c. diagnosticity.
d. discursive processing.
e. external search.

Answer: E

70. Amy enjoyed fine wine. She subscribed to Wine Spectator magazine, attended wine tastings, and visited wineries. In terms of external information search, Amy was engaged in

a. prepurchase search.
b. ongoing search.
c. situational search.
d. enduring search.
e. inebriated search.

Answer: B

Consumer Behavior Multiple Choice Questions Set - 5

51. Ron did not know much about sofas, but he did know that the more expensive ones were better than the cheaper ones. Ron was using price as

a. diagnostic information.
b. vivid information.
c. a peripheral cue.
d. a goal-related cue.
e. an affect-based cue.

Answer: A

52. Everything else at the restaurant was fine, but after Kimberly discovered an insect in her soup, she decided not to return. This is an example of how

a. retrieval cues affect decision making for services.
b. negative information can be diagnostic.
c. consumption goals can affect repurchase decisions.
d. the consideration set can be important for consumption.
e. goal-related cues affect decision making for services.

Answer: B

53. In order to gain a competitive advantage for a product or a service, marketers need to identify when attributes are

a. peripheral.
b. ideal.
c. diagnostic.
d. actual.
e. subliminal.

Answer: C

54. Timberland stresses the attribute "sturdiness" in all its global advertising, thereby having the same image in every country. Timberland is trying to make this attribute

a. an affective cue.
b. a goal-related cue.
c. a new ideal state.
d. a salient attribute.
e. a support argument.

Answer: D

55. Research has clearly shown that consumers can recall ____ even when the opportunity to process is low.

a. concrete cues
b. messages not related to aspirations
c. messages not related to expectations
d. abstract cues
e. salient attributes

Answer: E

56. When information is both salient and diagnostic, there is what is known as

a. attribute determinacy.
b. diagnostic salience.
c. accessibility.
d. vivid salience.
e. neural network enrichment.

Answer: A

57. When people think of "fast food with good value," they think of burger chains such as McDonald's or Wendy's. This is best thought of as an example of ____ increasing recall.

a. affect
b. a goal
c. an attitude
d. a salient attribute
e. a support argument

Answer: D

58. The ability of consumers to process information as they are viewing it is known as

a. dual coding mode.
b. dual enhancement.
c. central integration.
d. peripheral integration.
e. online processing.

Answer: E

59. Our evaluations tend to form ____ the brand.

a. strong associative links with
b. less likely recalled neural networks for
c. more easily changed online judgments for
d. weaker schemas about
e. fewer retrieval cues about

Answer: A

60. If you are in the market to buy a new computer and suddenly see an ad for a particular brand, you will probably determine whether you like the brand at the time you see the ad. This is known as

a. goal-oriented processing.
b. online processing.
c. determinative cognitions.
d. determinative processing.
e. goal-oriented cognitions.

Answer: B

Consumer Behavior Multiple Choice Questions Set - 4

41. A consideration set usually contains

a. only one brand.
b. between 15 and 20 brands.
c. one or two brands, depending on the product category.
d. at least 20 brands.
e. between two to eight brands.

Answer: E

42. Some consumers fly rather than taking the train, even when train travel is faster and cheaper, simply because they do not consider train travel. This is an example of

a. a choice not included in the consideration set.
b. restriction of memory by the actual state of the consumer.
c. restriction of memory by the ideal state of the consumer.
d. brand extensions that a consumer would consider purchasing.
e. choices that are limited by the extent of favorable information available.

Answer: A

43. All of the following statements of the relationship between brand recall and choice are true except

a. there is a strong relationship between brand recall and choice.
b. there is a strong inverted U-shaped relationship between brand recall and choice.
c. the relationship between brand recall and choice is positive.
d. brands that are recalled are more likely to be chosen.
e. consumers' choices could be altered simply by manipulating recall, even when brand preferences were unchanged.

Answer: B

44. In order to maximize the chance of being considered when consumers engage in internal search, marketers want to position their brands

a. as far away from the prototype as possible.
b. to maximize preference dispersion.
c. as close to the category prototype as possible.
d. at the beginning or the end of a consideration set.
e. near the end, but not last.

Answer: C

45. Armor All created the category of automotive protectants and is the dominant brand in many countries. This brand is a good example of a

a. brand extension.
b. line extension.
c. schema.
d. prototype.
e. stereotype.

Answer: D

46. Global brands such as Sony, IBM, McDonald's, Mercedes, and Coca-Cola are more likely to be in many consumers' consideration set primarily because of

a. cognitive dissonance.
b. brand image.
c. brand associations.
d. neutral attitudes.
e. brand familiarity.

Answer: E

47. Seeing an apple (for Macintosh) or the Marlboro Man may make it easier for consumers to remember and consider these brands when making a decision. This is best thought of as an example of a(n) ____ placing the brand in the consideration set.

a. retrieval cue
b. usage situation
c. attitude
d. brand image
e. evaluation

Answer: A

48. Research has shown that grocery shoppers can remember whether something was expensive or the general size of the package, but they cannot remember numbers. This is an example of the fact that when consumers recall attribute information, it tends to be

a. broad but limited in the number of brands.
b. specific to one product category.
c. in summary or simplified form.
d. in detail.
e. only for consumers who have encoded the information under low MAO.

Answer: C

49. The major variables that will influence the recall of attribute information might include all of the following except

a. accessibility.
b. diagnosticity of attributes.
c. salience.
d. brand name length.
e. vividness.

Answer: D

50. ____ help(s) us distinguish objects from one another.

a. Accessibility
b. Availability
c. External and internal retrieval cues
d. Consumption goals
e. Diagnostic information

Answer: E

Consumer Behavior Multiple Choice Question Exam Quiz Questions and Answers / Interview Questions With Answers | Problems and Solutions Multiple Choice MCQs / MCQs with Answers / - PDF Free Download For Freshers Objective Type Questions | Interview Questions and Answers List