51. Ron did not know much about sofas, but he did know that the more expensive ones were better than the cheaper ones. Ron was using price as
a. diagnostic information.
b. vivid information.
c. a peripheral cue.
d. a goal-related cue.
e. an affect-based cue.
Answer: A
52. Everything else at the restaurant was fine, but after Kimberly discovered an insect in her soup, she decided not to return. This is an example of how
a. retrieval cues affect decision making for services.
b. negative information can be diagnostic.
c. consumption goals can affect repurchase decisions.
d. the consideration set can be important for consumption.
e. goal-related cues affect decision making for services.
Answer: B
53. In order to gain a competitive advantage for a product or a service, marketers need to identify when attributes are
a. peripheral.
b. ideal.
c. diagnostic.
d. actual.
e. subliminal.
Answer: C
54. Timberland stresses the attribute "sturdiness" in all its global advertising, thereby having the same image in every country. Timberland is trying to make this attribute
a. an affective cue.
b. a goal-related cue.
c. a new ideal state.
d. a salient attribute.
e. a support argument.
Answer: D
55. Research has clearly shown that consumers can recall ____ even when the opportunity to process is low.
a. concrete cues
b. messages not related to aspirations
c. messages not related to expectations
d. abstract cues
e. salient attributes
Answer: E
56. When information is both salient and diagnostic, there is what is known as
a. attribute determinacy.
b. diagnostic salience.
c. accessibility.
d. vivid salience.
e. neural network enrichment.
Answer: A
57. When people think of "fast food with good value," they think of burger chains such as McDonald's or Wendy's. This is best thought of as an example of ____ increasing recall.
a. affect
b. a goal
c. an attitude
d. a salient attribute
e. a support argument
Answer: D
58. The ability of consumers to process information as they are viewing it is known as
a. dual coding mode.
b. dual enhancement.
c. central integration.
d. peripheral integration.
e. online processing.
Answer: E
59. Our evaluations tend to form ____ the brand.
a. strong associative links with
b. less likely recalled neural networks for
c. more easily changed online judgments for
d. weaker schemas about
e. fewer retrieval cues about
Answer: A
60. If you are in the market to buy a new computer and suddenly see an ad for a particular brand, you will probably determine whether you like the brand at the time you see the ad. This is known as
a. goal-oriented processing.
b. online processing.
c. determinative cognitions.
d. determinative processing.
e. goal-oriented cognitions.
Answer: B
Consumer Behavior Multiple Choice Question Exam Quiz Questions and Answers / Interview Questions With Answers | Problems and Solutions Multiple Choice MCQs / MCQs with Answers / - PDF Free Download For Freshers Objective Type Questions | Interview Questions and Answers List
a. diagnostic information.
b. vivid information.
c. a peripheral cue.
d. a goal-related cue.
e. an affect-based cue.
Answer: A
52. Everything else at the restaurant was fine, but after Kimberly discovered an insect in her soup, she decided not to return. This is an example of how
a. retrieval cues affect decision making for services.
b. negative information can be diagnostic.
c. consumption goals can affect repurchase decisions.
d. the consideration set can be important for consumption.
e. goal-related cues affect decision making for services.
Answer: B
53. In order to gain a competitive advantage for a product or a service, marketers need to identify when attributes are
a. peripheral.
b. ideal.
c. diagnostic.
d. actual.
e. subliminal.
Answer: C
54. Timberland stresses the attribute "sturdiness" in all its global advertising, thereby having the same image in every country. Timberland is trying to make this attribute
a. an affective cue.
b. a goal-related cue.
c. a new ideal state.
d. a salient attribute.
e. a support argument.
Answer: D
55. Research has clearly shown that consumers can recall ____ even when the opportunity to process is low.
a. concrete cues
b. messages not related to aspirations
c. messages not related to expectations
d. abstract cues
e. salient attributes
Answer: E
56. When information is both salient and diagnostic, there is what is known as
a. attribute determinacy.
b. diagnostic salience.
c. accessibility.
d. vivid salience.
e. neural network enrichment.
Answer: A
57. When people think of "fast food with good value," they think of burger chains such as McDonald's or Wendy's. This is best thought of as an example of ____ increasing recall.
a. affect
b. a goal
c. an attitude
d. a salient attribute
e. a support argument
Answer: D
58. The ability of consumers to process information as they are viewing it is known as
a. dual coding mode.
b. dual enhancement.
c. central integration.
d. peripheral integration.
e. online processing.
Answer: E
59. Our evaluations tend to form ____ the brand.
a. strong associative links with
b. less likely recalled neural networks for
c. more easily changed online judgments for
d. weaker schemas about
e. fewer retrieval cues about
Answer: A
60. If you are in the market to buy a new computer and suddenly see an ad for a particular brand, you will probably determine whether you like the brand at the time you see the ad. This is known as
a. goal-oriented processing.
b. online processing.
c. determinative cognitions.
d. determinative processing.
e. goal-oriented cognitions.
Answer: B
Consumer Behavior Multiple Choice Question Exam Quiz Questions and Answers / Interview Questions With Answers | Problems and Solutions Multiple Choice MCQs / MCQs with Answers / - PDF Free Download For Freshers Objective Type Questions | Interview Questions and Answers List