Consumer Behavior Chapter 8 Consumer Behavior A common feature of noncompensatory models is that consumers set up ____ and reject the brand if it does not meet that standard.

A common feature of noncompensatory models is that consumers set up ____ and reject the brand if it does not meet that standard.

a. ideal levels for each brand
b. schemas for each brand
c. brand images for each product
d. a combined score
e. a cutoff level

Answer: E

Consumer Behavior