In one study, consumers were asked to make judgments about ground beef. One group was told that the beef was 75 percent lean and another group was told that it was 25 percent fat. Even though these two statements contain identical information, the "lean" group produced significantly more positive ratings than the "fat" group. This process is called

In one study, consumers were asked to make judgments about ground beef. One group was told that the beef was 75 percent lean and another group was told that it was 25 percent fat. Even though these two statements contain identical information, the "lean" group produced significantly more positive ratings than the "fat" group. This process is called

In one study, consumers were asked to make judgments about ground beef. One group was told that the beef was 75 percent lean and another group was told that it was 25 percent fat. Even though these two statements contain identical information, the "lean" group produced significantly more positive ratings than the "fat" group. This process is called




a. perceptual mapping.
b. retrieval processing bias.
c. quality processing bias.
d. framing.
e. identical differentiation.






Answer: D


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