81. Factors that directly affect the ability to process information might include all of the following except
a. objective knowledge.
b. subjective knowledge.
c. cognitive abilities.
d. demographics.
e. perceived risk.
Answer: E
82. Factors that directly affect the opportunity to process information might include all of the following except
a. the consumer's' cognitive abilities.
b. the number of retail outlets or dealers.
c. the attribute information available about each brand.
d. the information format.
e. time availability.
Answer: A
83. Insurance purchases, which require consumers to meet with different agents to collect information about individual policies, are best thought of as an example of
a. subjective knowledge affecting the ability to process information.
b. information format affecting the opportunity to process information.
c. the objective knowledge affecting the ability to process information.
d. perceived risk affecting involvement.
e. objective criteria affecting the perception of brands.
Answer: B
84. ____ are the sequential steps in the external search process.
a. Acquisition, consumption, and disposal
b. Encoding and retrieval
c. Orientation, evaluation, and verification
d. Retrieval and encoding
e. Search and decision
Answer: C
85. In looking for digital cameras, Kimberly compared offerings first by the number of mega-pixels, then by the optical zoom, and last by the availability of lenses. Kimberly was doing what is best referred to as a
a. brand comparison.
b. product/category comparison.
c. search by brand.
d. search by attribute.
e. brand/category comparison.
Answer: D
86. ____ is a critical stage in the decision process because it motivates the consumer to action.
a. Problem recognition
b. Internal search
c. External search
d. Information storage
e. Purchase
Answer: A
87. In their advertising, Lexus stressed several key features, including the quality of construction, the smoothness of ride, and the high performance of the navigation. These features are important in how consumers think about the quality of and how much they like the car. In other words, these consumers are
a. making consumer appraisals.
b. making judgments.
c. retrieving information from short-term memory.
d. retrieving information from long-term memory.
e. making a decision.
Answer: B
88. Options that are extreme on some attributes are less attractive than those that are moderate on those attributes. This is known as
a. the domino effect.
b. an inferiority antecedent schema.
c. the attraction effect.
d. extremeness aversion.
e. extremeness.
Answer: D
89. Becca is in an elegant restaurant with a group of female friends. Each of her friends orders a low-fat fish entrée and a small salad. Becca orders a large steak and French onion soup. Which individual-group goal is Becca achieving?
a. self preservation
b. minimizing regret
c. information gathering
d. group reactance
e. healthy appetite
Answer: A
90. With an attribute-based strategy to compare non-comparable alternatives, consumers make comparisons easier by
a. evaluating entire attribute-related cognitions and comparing them to affect.
b. subtractive calculus.
c. brand filing.
d. the alternative-based processing of lexicographic components.
e. forming abstract representations of comparable attributes.
Answer: E
Consumer Behavior Multiple Choice Question Exam Quiz Questions and Answers / Interview Questions With Answers | Problems and Solutions Multiple Choice MCQs / MCQs with Answers / - PDF Free Download For Freshers Objective Type Questions | Interview Questions and Answers List
a. objective knowledge.
b. subjective knowledge.
c. cognitive abilities.
d. demographics.
e. perceived risk.
Answer: E
82. Factors that directly affect the opportunity to process information might include all of the following except
a. the consumer's' cognitive abilities.
b. the number of retail outlets or dealers.
c. the attribute information available about each brand.
d. the information format.
e. time availability.
Answer: A
83. Insurance purchases, which require consumers to meet with different agents to collect information about individual policies, are best thought of as an example of
a. subjective knowledge affecting the ability to process information.
b. information format affecting the opportunity to process information.
c. the objective knowledge affecting the ability to process information.
d. perceived risk affecting involvement.
e. objective criteria affecting the perception of brands.
Answer: B
84. ____ are the sequential steps in the external search process.
a. Acquisition, consumption, and disposal
b. Encoding and retrieval
c. Orientation, evaluation, and verification
d. Retrieval and encoding
e. Search and decision
Answer: C
85. In looking for digital cameras, Kimberly compared offerings first by the number of mega-pixels, then by the optical zoom, and last by the availability of lenses. Kimberly was doing what is best referred to as a
a. brand comparison.
b. product/category comparison.
c. search by brand.
d. search by attribute.
e. brand/category comparison.
Answer: D
86. ____ is a critical stage in the decision process because it motivates the consumer to action.
a. Problem recognition
b. Internal search
c. External search
d. Information storage
e. Purchase
Answer: A
87. In their advertising, Lexus stressed several key features, including the quality of construction, the smoothness of ride, and the high performance of the navigation. These features are important in how consumers think about the quality of and how much they like the car. In other words, these consumers are
a. making consumer appraisals.
b. making judgments.
c. retrieving information from short-term memory.
d. retrieving information from long-term memory.
e. making a decision.
Answer: B
a. the domino effect.
b. an inferiority antecedent schema.
c. the attraction effect.
d. extremeness aversion.
e. extremeness.
Answer: D
89. Becca is in an elegant restaurant with a group of female friends. Each of her friends orders a low-fat fish entrée and a small salad. Becca orders a large steak and French onion soup. Which individual-group goal is Becca achieving?
a. self preservation
b. minimizing regret
c. information gathering
d. group reactance
e. healthy appetite
Answer: A
90. With an attribute-based strategy to compare non-comparable alternatives, consumers make comparisons easier by
a. evaluating entire attribute-related cognitions and comparing them to affect.
b. subtractive calculus.
c. brand filing.
d. the alternative-based processing of lexicographic components.
e. forming abstract representations of comparable attributes.
Answer: E
Consumer Behavior Multiple Choice Question Exam Quiz Questions and Answers / Interview Questions With Answers | Problems and Solutions Multiple Choice MCQs / MCQs with Answers / - PDF Free Download For Freshers Objective Type Questions | Interview Questions and Answers List