71. There are two basic types of external search by consumers:
a. prepurchase and ongoing.
b. consumptive and disposal.
c. short range and long term.
d. immediate and medium range.
e. iconic and echoic.
Answer: A
72. When there is problem recognition, a(n) ____ will usually be started.
a. ongoing search
b. prepurchase search
c. actual state formation
d. consumptive reaction
e. evaluative myopia
Answer: B
73. A consumer might consistently read computer magazines because of a high degree of enduring involvement. This is an example of
a. diagnosticity.
b. vivid involvement.
c. ongoing search.
d. problem recognition.
e. internal search.
Answer: C
74. Factors that will increase the motivation to process information as it relates to external search could include all of the following except
a. involvement and perceived risk.
b. the perceived costs and benefits of search.
c. the nature of the consideration set.
d. the speed at which information is processed.
e. attitudes toward the search.
Answer: D
75. Consumers can now search online for information from all of the major categories of external searches except
a. retail sources.
b. media sources.
c. interpersonal sources.
d. independent sources.
e. All of these sources can be accessed online.
Answer: All.
76. Online search activity is increasing because namely:
a. online sources are very convenient.
b. online search has low delivery costs.
c. offline search is less expensive.
d. offline search is less time consuming.
e. online sources are merging into main search engines.
Answer: A
77. Because Cathy was about to have triplets, her husband Don was very interested in any baby-related products. This is referred to as
a. enduring involvement.
b. particular involvement.
c. perceptual response.
d. particular response.
e. situational involvement.
Answer: E
78. Enduring involvement is
a. a high level of ongoing response over time.
b. affective responses to specific brands.
c. the long-term perceptual response to involvement.
d. the long-term cognitive effects of involvement in a product category.
e. a perceptual framework that is particularly resistant to change.
Answer: A
79. The relationship between involvement and perceived risk is
a. inverse.
b. direct.
c. uncertain.
d. very weak.
e. U-shaped.
Answer: B
80. ____ is (are) a consumer's own perception about what he or she knows relative to others.
a. Objective schemas
b. Objective knowledge
c. Perceptual position
d. Subjective knowledge
e. Objective criteria
Answer: D
Consumer Behavior Multiple Choice Question Exam Quiz Questions and Answers / Interview Questions With Answers | Problems and Solutions Multiple Choice MCQs / MCQs with Answers / - PDF Free Download For Freshers Objective Type Questions | Interview Questions and Answers List
a. prepurchase and ongoing.
b. consumptive and disposal.
c. short range and long term.
d. immediate and medium range.
e. iconic and echoic.
Answer: A
72. When there is problem recognition, a(n) ____ will usually be started.
a. ongoing search
b. prepurchase search
c. actual state formation
d. consumptive reaction
e. evaluative myopia
Answer: B
73. A consumer might consistently read computer magazines because of a high degree of enduring involvement. This is an example of
a. diagnosticity.
b. vivid involvement.
c. ongoing search.
d. problem recognition.
e. internal search.
Answer: C
74. Factors that will increase the motivation to process information as it relates to external search could include all of the following except
a. involvement and perceived risk.
b. the perceived costs and benefits of search.
c. the nature of the consideration set.
d. the speed at which information is processed.
e. attitudes toward the search.
Answer: D
75. Consumers can now search online for information from all of the major categories of external searches except
a. retail sources.
b. media sources.
c. interpersonal sources.
d. independent sources.
e. All of these sources can be accessed online.
Answer: All.
76. Online search activity is increasing because namely:
a. online sources are very convenient.
b. online search has low delivery costs.
c. offline search is less expensive.
d. offline search is less time consuming.
e. online sources are merging into main search engines.
Answer: A
77. Because Cathy was about to have triplets, her husband Don was very interested in any baby-related products. This is referred to as
a. enduring involvement.
b. particular involvement.
c. perceptual response.
d. particular response.
e. situational involvement.
Answer: E
78. Enduring involvement is
a. a high level of ongoing response over time.
b. affective responses to specific brands.
c. the long-term perceptual response to involvement.
d. the long-term cognitive effects of involvement in a product category.
e. a perceptual framework that is particularly resistant to change.
Answer: A
79. The relationship between involvement and perceived risk is
a. inverse.
b. direct.
c. uncertain.
d. very weak.
e. U-shaped.
Answer: B
80. ____ is (are) a consumer's own perception about what he or she knows relative to others.
a. Objective schemas
b. Objective knowledge
c. Perceptual position
d. Subjective knowledge
e. Objective criteria
Answer: D
Consumer Behavior Multiple Choice Question Exam Quiz Questions and Answers / Interview Questions With Answers | Problems and Solutions Multiple Choice MCQs / MCQs with Answers / - PDF Free Download For Freshers Objective Type Questions | Interview Questions and Answers List