Consumer Behavior: Consumer Behavior MCQs Set

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Consumer Behavior Multiple Choice Questions Set - 20

20. All of the following are choice tactics used under low-effort consumer judgments and decision making except

a. habit.
b. brand loyalty.
c. utilizing price-quality relationships.
d. additive differential decisions.
e. buying the most familiar brand.

Answer: D

Consumer Behavior Multiple Choice Questions Set - 8

81. Factors that directly affect the ability to process information might include all of the following except

a. objective knowledge.
b. subjective knowledge.
c. cognitive abilities.
d. demographics.
e. perceived risk.

Answer: E

82. Factors that directly affect the opportunity to process information might include all of the following except

a. the consumer's' cognitive abilities.
b. the number of retail outlets or dealers.
c. the attribute information available about each brand.
d. the information format.
e. time availability.

Answer: A

83. Insurance purchases, which require consumers to meet with different agents to collect information about individual policies, are best thought of as an example of

a. subjective knowledge affecting the ability to process information.
b. information format affecting the opportunity to process information.
c. the objective knowledge affecting the ability to process information.
d. perceived risk affecting involvement.
e. objective criteria affecting the perception of brands.

Answer: B

84. ____ are the sequential steps in the external search process.

a. Acquisition, consumption, and disposal
b. Encoding and retrieval
c. Orientation, evaluation, and verification
d. Retrieval and encoding
e. Search and decision

Answer: C

85. In looking for digital cameras, Kimberly compared offerings first by the number of mega-pixels, then by the optical zoom, and last by the availability of lenses. Kimberly was doing what is best referred to as a

a. brand comparison.
b. product/category comparison.
c. search by brand.
d. search by attribute.
e. brand/category comparison.

Answer: D

86. ____ is a critical stage in the decision process because it motivates the consumer to action.

a. Problem recognition
b. Internal search
c. External search
d. Information storage
e. Purchase

Answer: A

87. In their advertising, Lexus stressed several key features, including the quality of construction, the smoothness of ride, and the high performance of the navigation. These features are important in how consumers think about the quality of and how much they like the car. In other words, these consumers are

a. making consumer appraisals.
b. making judgments.
c. retrieving information from short-term memory.
d. retrieving information from long-term memory.
e. making a decision.

Answer: B

88. Options that are extreme on some attributes are less attractive than those that are moderate on those attributes. This is known as

a. the domino effect.
b. an inferiority antecedent schema.
c. the attraction effect.
d. extremeness aversion.
e. extremeness.

Answer: D

89. Becca is in an elegant restaurant with a group of female friends. Each of her friends orders a low-fat fish entrée and a small salad. Becca orders a large steak and French onion soup. Which individual-group goal is Becca achieving?

a. self preservation
b. minimizing regret
c. information gathering
d. group reactance
e. healthy appetite

Answer: A

90. With an attribute-based strategy to compare non-comparable alternatives, consumers make comparisons easier by

a. evaluating entire attribute-related cognitions and comparing them to affect.
b. subtractive calculus.
c. brand filing.
d. the alternative-based processing of lexicographic components.
e. forming abstract representations of comparable attributes.

Answer: E

Consumer Behavior Multiple Choice Question Exam Quiz Questions and Answers / Interview Questions With Answers | Problems and Solutions Multiple Choice MCQs / MCQs with Answers / - PDF Free Download For Freshers Objective Type Questions | Interview Questions and Answers List

Consumer Behavior Multiple Choice Questions Set - 7

71. There are two basic types of external search by consumers:

a. prepurchase and ongoing.
b. consumptive and disposal.
c. short range and long term.
d. immediate and medium range.
e. iconic and echoic.

Answer: A

72. When there is problem recognition, a(n) ____ will usually be started.

a. ongoing search
b. prepurchase search
c. actual state formation
d. consumptive reaction
e. evaluative myopia

Answer: B

73. A consumer might consistently read computer magazines because of a high degree of enduring involvement. This is an example of

a. diagnosticity.
b. vivid involvement.
c. ongoing search.
d. problem recognition.
e. internal search.

Answer: C

74. Factors that will increase the motivation to process information as it relates to external search could include all of the following except

a. involvement and perceived risk.
b. the perceived costs and benefits of search.
c. the nature of the consideration set.
d. the speed at which information is processed.
e. attitudes toward the search.

Answer: D

75. Consumers can now search online for information from all of the major categories of external searches except

a. retail sources.
b. media sources.
c. interpersonal sources.
d. independent sources.
e. All of these sources can be accessed online.

Answer: All.

76. Online search activity is increasing because namely:

a. online sources are very convenient.
b. online search has low delivery costs.
c. offline search is less expensive.
d. offline search is less time consuming.
e. online sources are merging into main search engines.

Answer: A

77. Because Cathy was about to have triplets, her husband Don was very interested in any baby-related products. This is referred to as

a. enduring involvement.
b. particular involvement.
c. perceptual response.
d. particular response.
e. situational involvement.

Answer: E

78. Enduring involvement is

a. a high level of ongoing response over time.
b. affective responses to specific brands.
c. the long-term perceptual response to involvement.
d. the long-term cognitive effects of involvement in a product category.
e. a perceptual framework that is particularly resistant to change.

Answer: A

79. The relationship between involvement and perceived risk is

a. inverse.
b. direct.
c. uncertain.
d. very weak.
e. U-shaped.

Answer: B

80. ____ is (are) a consumer's own perception about what he or she knows relative to others.

a. Objective schemas
b. Objective knowledge
c. Perceptual position
d. Subjective knowledge
e. Objective criteria

Answer: D

Consumer Behavior Multiple Choice Question Exam Quiz Questions and Answers / Interview Questions With Answers | Problems and Solutions Multiple Choice MCQs / MCQs with Answers / - PDF Free Download For Freshers Objective Type Questions | Interview Questions and Answers List

Consumer Behavior Multiple Choice Questions Set - 6

61. Recall of ____ involves the recall of information from autobiographical memory.

a. attributes
b. ordinal information
c. experiences
d. chunks
e. consideration sets

Answer: C

62. ____ is a processing bias that alters the nature of recall.

a. A goal-oriented cognition
b. Relative deprivation
c. Echoic memory
d. A search bias
e. Reactance

Answer: D

63. Diana hated Leak Through tents. She could easily remember negative information about the brand, but had a difficult time recalling any positive information she had heard. This is referred to as

a. the reinforcement bias.
b. the diagnosticity complex.
c. attribute determinance.
d. recall bias.
e. confirmation bias.

Answer: E

64. Confirmation bias refers to the fact that

a. we are more likely to recall information that reinforces rather than contradicts our overall beliefs.
b. we only like brands with which we are familiar.
c. positive information about a brand is most likely to be recalled.
d. negative information about a brand is most likely to be recalled.
e. diagnostic information about a brand is most likely to be recalled.

Answer: A

65. Sometimes we can recall moderately contradictory information because

a. it is irritating.
b. we elaborate on it as we attempt to understand it.
c. there are more associations attached to it.
d. this information is better organized.
e. this information is processed under low MAO.

Answer: B

66. In buying a house, very vivid or salient information, such as selling price, carpet, and the number of bathrooms, might ____ other important information, thus biasing judgment because important information will be ignored.

a. increase need for cognition to increase the processing of
b. increase the processing speed of
c. inhibit the recall of
d. decrease the motivation to process
e. increase the structuring of information for

Answer: C

67. Inhibition is important for marketers because

a. it can increase MAO to process information about the general evaluation of a brand.
b. it can decrease MAO to process information about the general evaluation of a brand.
c. it will usually bias information about a brand in a positive direction.
d. key aspects of a brand may not even enter the consumer decision process.
e. it can lead to forgetting attitudes about a brand.

Answer: D

68. All of the variables that influence the recall of certain attributes can lead to the ____ for other diagnostic attributes due to limitations in consumers' processing capacity.

a. increased motivation in processing
b. increased attention
c. inhibition of recall
d. decreased motivation in processing
e. increased structuring of information

Answer: C

69. Consumers can acquire additional information from outside sources through

a. internal search.
b. inhibition.
c. diagnosticity.
d. discursive processing.
e. external search.

Answer: E

70. Amy enjoyed fine wine. She subscribed to Wine Spectator magazine, attended wine tastings, and visited wineries. In terms of external information search, Amy was engaged in

a. prepurchase search.
b. ongoing search.
c. situational search.
d. enduring search.
e. inebriated search.

Answer: B