The Environmental Protection Agency's Energy Star program helps consumers

The Environmental Protection Agency's Energy Star program helps consumers

a.
choose energy efficient appliances.
b.
rate products based on their quality.
c.
by recommending environmentally friendly usage techniques for many products.
d.
by providing consumers with a list of household consumer products that are made with energy efficient manufacturing processes.
e.
by giving consumers awards for environmentally friendly activities.

Answer: A

Jergens lotion and Windex cleaners are attempting to be more environmentally conscious by

Jergens lotion and Windex cleaners are attempting to be more environmentally conscious by

a.
making packaging biodegradable.
b.
encouraging recycling of its packaging with consumer incentive programs.
c.
not using toxic chemicals in their products.
d.
reducing the amount of packaging for their products.
e.
making their containers refillable.

Answer: E

Spreading negative information by word of mouth, informing the public about socially inappropriate marketing practices, and boycotts are all examples of

Spreading negative information by word of mouth, informing the public about socially inappropriate marketing practices, and boycotts are all examples of

a.
social marketing.
b.
social consumer behavior.
c.
inappropriate consumer behavior.
d.
inappropriate marketing.
e.
consumer resistance.

Answer: E

An organized activity in which consumers avoid purchasing products or services from a company whose products are seen as unfair or unjust is called a

An organized activity in which consumers avoid purchasing products or services from a company whose products are seen as unfair or unjust is called a

a.
WOM.
b.
CPSP.
c.
negative WOM.
d.
boycott.
e.
deviant disposal behavior.

Answer: D

When consumers provide detailed purchasing information to a catalog company, the result can be a customized catalog for each consumer. Which of the following is not a benefit of this marketing practice?

When consumers provide detailed purchasing information to a catalog company, the result can be a customized catalog for each consumer. Which of the following is not a benefit of this marketing practice?

a.
It eliminates waste by allowing consumers to receive direct mail targeting them.
b.
It better matches offerings to consumers' needs.
c.
It keeps costs down so that savings may be passed to the consumer.
d.
It helps marketers more accurately identify products that can meet consumers' needs.
e.
It is an invasion of consumers' privacy.

Answer: D

Advertising has been accused of having a negative impact on the self-image of viewers. Specifically, it can

Advertising has been accused of having a negative impact on the self-image of viewers. Specifically, it can

a.
encourage impulse buying.
b.
make consumers buy cheaper sale items, thus lowering their self-image and their image in society in general.
c.
make consumers materialistic and dissatisfied with their appearance.
d.
encourage compulsive buying.
e.
discourage impulse buying, thus lowering self-esteem and self-image.

Answer: C