An organized activity in which consumers avoid purchasing products or services from a company whose products are seen as unfair or unjust is called a
a.
WOM.
b.
CPSP.
c.
negative WOM.
d.
boycott.
e.
deviant disposal behavior.
Answer: D
An organized activity in which consumers avoid purchasing products or services from a company whose products are seen as unfair or unjust is called a
a.
WOM.
b.
CPSP.
c.
negative WOM.
d.
boycott.
e.
deviant disposal behavior.