Advertising has been accused of having a negative impact on the self-image of viewers. Specifically, it can
a.
encourage impulse buying.
b.
make consumers buy cheaper sale items, thus lowering their self-image and their image in society in general.
c.
make consumers materialistic and dissatisfied with their appearance.
d.
encourage compulsive buying.
e.
discourage impulse buying, thus lowering self-esteem and self-image.
Answer: C